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Back introduces iPhone applications and Social Media Sharing feature

Singapore, 16 December 2009 -, Singapore’s leading bilingual-friendly news and entertainment web portal, has launched new features for its users.

Two Apple iPhone applications - omy and omy Showbiz, will provide iPhone users with up-to-date local and world news, including current affairs and lifestyle topics, as well as video content. The omy Showbiz application offers the latest entertainment news in the region, ranging from music, movies, TV to updates on celebrities. iPhone users can download both omy and omy Showbiz applications for free.

Apart from the iPhone applications, a new Social Media Sharing feature has also been added on The Social Media Sharing feature allows readers to share their favourite news articles and content with friends on social networking media platforms such as Facebook and Twitter.

These new features are in line with's objective of catering news and entertainment content to bilingual Singaporeans by keeping them updated on the latest web trends and offering them the best user experience. For its strong cross-media and interactive efforts, has garnered three awards at the WAN-IFRA 8th Asia Media Awards 2009, including two Golds and one Silver.

Lee Kuan Fung, Associate Editor of, said:“Mobility and social networking are important developments in the new media landscape. By entering into these spaces, is able to provide our readers with more avenues and flexibility in accessing and sharing our content, providing a better overall user experience.", which celebrated its second anniversary this year, enjoys an average of 10 million page impressions and 400,000 unique visitors monthly, strengthening its position as the top Chinese-focused website targeted at young bilingual Singaporeans aged between 18 and 35.

Visit the homepage at to find out more about its new features.

Please see attached screen captures of's iPhone applications.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Alvin Lim
Asst Manager
Online Marketing
Tel: 6319-2490

Francis Mah
Corporate Communications
Tel: 6319 1028


About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Corporate citizenry
As an industry leader, SPH is an active corporate citizen and supports a wide range of community and charitable causes, ranging from education, arts and culture to conservation and sports. For its contributions to the community, SPH was named the Top Corporate Giver by the National Volunteer and Philanthropy Centre in 2005 and has been bestowed the Distinguished Patron of the Arts award by the National Arts Council every year since 1993. It also received the Partner of Heritage award at the 2008 Patron of the Heritage Awards ceremony organised by the National Heritage Board.