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Carlsberg Chinese New Year Celebrations with Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News

"皇帽瑞狮环岛喜迎虎"系列新春活动

Singapore, 7 January 2010 --- For the first time ever, Singapore Press Holdings (SPH) Chinese dailies Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News, in partnership with main sponsor Carlsberg, will be presenting an island-wide series of “Carlsberg Chinese New Year Lucky Roadshows” to summon the power of the mighty ‘Carlsberg Lion’.

Carlsberg will be leveraging on the combined strengths of the three SPH Chinese newspapers, with a total reach of 1.1 million readers
(adults 15+, Nielsen Media Index 2009), to spread good cheer to every corner of Singapore and promote its Danish beer as the choice beverage during this festive period.

A print campaign promoting the roadshows in all three newspapers
enables Carlsberg to stand out and create the biggest impact within the retail category, and provides Carlsberg with a targeted platform to send festive greetings to its loyal audience during the festive season.

A total of 5 Lucky Roadshows will be held weekly at various locations starting from 8 January 2010.

Highlights include the award-winning Carlsberg Acrobatic Lion Dance Performance, performances by renowned Getai artistes Liu Ling Ling, Wang Lei, MingZhu Sisters, Baobei Sisters, Hao Hao, Xu Qiong Fang and more.

Fringe activities will be organised where participants who purchase
3 bottles of Carlsberg will be entitled to one game coupon.
With each game coupon, participants can take part in the “Lucky Pot of Gold” or “Lucky Mandarin Orange Tree” games and stand a chance to win some attractive prizes. Up to 1,000 prizes will be given out at each Lucky Roadshow, which include
cash prizes and Carlsberg special edition giveaways.

In addition, there will also be a special appearance by the cast of Carlsberg’s tele-movie about Carlsberg’s lion dance troupe. The cast includes local artistes
Dai Yang Tian, Joanne Peh, Pornsak and Mark Lee.

The Lucky Roadshows will be hosted by Huang Wenhong, Lin Anna, Ye Limei, Jiang Jianwen and Ken Tan, popular DJs from Radio 100.3, the Mandarin radio station by SPH UnionWorks.


Dates of the Lucky Roadshows:

Week

Date

Venue

Time

1

8 Jan (Fri)

Toa Payoh Lor 8 Blk 211 S21 Food Court

7.30pm - 10.30pm

2

12Jan (Tue)

Blk 85 Redhill Lane (between blk 79 &85)

7.30pm - 10.30pm

3

22 Jan (Fri)

Tampines Street 81, Blk 826 & 828

7.30pm - 10.30pm

4

30 Jan (Sat)

Yishun Street 22 Blk 293

7.30pm - 10.30pm

 

Media Invitation

Your reporter, photographer and video crew are cordially invited to cover the event.
To RSVP, please contact Ms Jenny Koh at
kohls@sph.com.sg
, 6319 1580 or 9750 2328 before 12.00 noon, Friday, 8 January 2010.

Programme for 8 January 2010
:

7.00pm

: Arrival of guests

7.30pm

: Welcome introduction and performances by Getai artiste (Mingzhu Sisters)

8.00pm

: Carlsberg Lion Dance Performance

8.30pm

: Performances by Getai artiste (Xu Qiong Fang)

8.50pm - 9.40pm

: Appearance by the cast of Carlsberg's tele-movie, games and performances

9.40pm - 10.30pm

: Performances by Getai artistes (Wang Lei, Liu Ling Ling)

10.30pm

: Finale toast



Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E


For more information, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings
DID : 6319 2261
Mobile : 9798 6097
Email : cheongcy@sph.com.sg

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.


Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.


Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.


Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Corporate citizenry
As an industry leader, SPH is an active corporate citizen and supports a wide range of community and charitable causes, ranging from education, arts and culture to conservation and sports. For its contributions to the community, SPH was named the Top Corporate Giver by the National Volunteer and Philanthropy Centre in 2005 and has been bestowed the Distinguished Patron of the Arts award by the National Arts Council every year since 1993. It also received the Partner of Heritage award at the 2008 Patron of the Heritage Awards ceremony organised by the National Heritage Board.