Runaway success for first Singapore race of its kind.
Singapore, 26 January 2010 – All 1,500 slots have been snapped up for the Men’s Health Urbanathlon 2010, an inaugural endurance run which will take place January 31, 2010 along the Singapore River and Marina Promenade. The key to this success is the Urbanathlon’s innovative formula – participants will have to traverse eight obstacles over a 12.5km route in their race to glory.
“We’re very pleased with this level of enthusiasm from the local running community,” says Mr Raymond Goh, Associate Group Editor at SPH Magazines, which publishes Men’s Health Singapore. “The Men’s Health Urbanathlon enjoys great success wherever it is organised, simply because it is a race like no other. Competitors can expect to take to the streets, scramble through urban obstacles and experience landmarks in a competition that’s both fun and challenging.”
The Men’s Health Urbanathlon was first launched in New York in 2006, and made its way to Chicago and the United Kingdom soon after. The Singapore edition of this unique race is organised by SPH Magazines and HiVelocity, the sports event management company responsible for the Aviva Ironman 70.3 Singapore Triathlon and the Adidas Sundown Marathon. “We’re proud to be able to present it to Singaporeans, who are increasingly seeking new endurance challenges to push their limits,” says Mr Benjamin Wee, General Manager of HiVelocity.
In Singapore, the participants will find their strength, stamina and agility tested to the utmost as they navigate obstacles such as the ‘Leap of Faith’ (jumping off a platform into an 8m long, 0.8m deep pool of water), ‘Wall Street’ (a 1.5m high wall), ‘Down and Dirty’ (a 10m long mud pit) and ‘Corporate Ladder’ (a flight of 99 steps).
Seventy-nine per cent of the 1,500 male competitors have signed up to participate in the Individual category, while 21 per cent will partner a friend to compete in the Team category. Noteworthy is the fact that 18 per cent of the sign-ups are non-Singaporeans – testament to the popularity of this unique property.
As a token of thanks for their support, participants will each receive a complimentary race pack worth over $250. The top three individuals and winning teams will receive prizes worth over $34,000.
The excitement will continue after the race at the Start/Finish Point, where participants can cool down and wash up, view the prize presentation, partake of complimentary drinks and food, and grab limited edition Urbanathlon apparel and hair studio memberships.
Mr Teo Ser Luck, Mayor, North East District, Senior Parliamentary Secretary, Ministry of Community Development, Youth and Sports & Ministry of Transport, will grace the event as Guest-of-Honour.
Says Mr Eugene Low, Deputy Managing Director, SPH Magazines, “We are proud to kick off this one-of-a-kind event in Singapore, and are extremely encouraged by the sign-up rate. Sponsors will also find that the Men’s Health Urbanathlon provides a perfect platform for them to engage Men’s Health’s 105,000 Singapore readers and associate their brands with the world’s largest men’s magazine.”
The Men’s Health Urbanathlon is presented by Berocca and sponsored by adidas, Asia Pacific Breweries’ Get Your Sexy Back initiative, L’Oreal Men Expert, Nikon, Oris, Polar and Redken. Event partners are Capello Loft For Men, Durex, 100 Plus, Marina Square and True Fitness.
Your journalists and camera/video crew are invited to cover the Men's Health Urbanathlon 2010.
Date : 31 January, 2010 (Sunday)
Time : 7am - 11am [Flag-off at 7.30am]
Venue: Flag-off point at Marina Square
To RSVP, please contact Adrian Cheong at firstname.lastname@example.org or 6319-2261 / 9798-6097 by 3pm, 29 January (Friday).
ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M
For more information, please contact:
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097
Manager, Branding & Promotions
SPH Magazines Pte Ltd
DID: 6319 6190
Mobile: 9871 3596
HiVelocity Pte Ltd
DID: 6372 6381
Mobile: 9795 2179
About Men’s Health Singapore
Licensed from Rodale Inc. in the US, Men’s Health Singapore was launched in 2003. It is the authority on men’s fitness, health, sex and relationships, grooming and style, with 36 editions worldwide. Men’s Health is the “100% Useful” magazine for the sophisticated and active man who is vibrant, financially secured and seeks an editorial product that is presented in an approachable and professional manner. Men’s Health is Singapore’s No. 1 men’s magazine, with a readership of 105,000 (Source: AC Nielsen Media Index 2009). Men’s Health also has editions in Malaysia and Thailand, which are published by SPH Magazines’ associate companies.
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis, are among the highest-circulating titles and best-read magazines in their respective lifestyle category.
SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com®, is consistently the No. 1 online portal as attested by the Hitwise awards over the last two years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in online media planning, search engine marketing and optimisation, web analytics consultancy and landing page optimisation.
With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.
About HiVelocity Pte Ltd
Started by a group of athletes, HiVelocity is a Sports Marketing Solutions company built on pure passion and love for sports. The company, which specialises in sports marketing and sport event management, is among the top sports event agencies in Singapore and has developed quality sporting events in Asia for a diverse range of organisations and audiences. Successful large scale mass events include the Aviva Ironman 70.3 Singapore Triathlon event, the best organised Ironman 70.3 in the world and qualifying race to the World Championships, the 2009 Nike+ Human Race 10K and the adidas Sundown Marathon, Singapore’s only night run consisting of an 84km ultramarathon race. For more information, visit www.hivelocity.com.sg.