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Record-breaking 142 winners to be revealed at the Her World Beauty Awards 2009/10

Singapore, 27 January 2010 Her World, SPH Magazines Pte Ltd's ("SPH Magazines") flagship title and Singapore’s No. 1 women’s magazine, is holding its much-anticipated annual beauty event for the ninth year running.

This year, Her World will be giving out 142 awards – the largest number in the history of the awards.

Ms Elisabeth Gwee, Editor of Her World, said: “The Her World Beauty Awards remains the most important beauty event in Singapore, thanks to avid support from readers and advertisers every year. In 2009, there was a slew of beauty innovations, from creams and serums that plump up skin at the gene level to vibrating mascaras. With the beauty industry evolving in ways never seen before, it was natural to include more categories and awards to keep up with the trends, as well as include updated perennial favourites, like whitening, hair and body care products, and makeup.”

The event honours outstanding players in the beauty industry for products released between October 2008 and September 2009 that have demonstrated unparalleled superiority.

The Her World Beauty Awards aims to acknowledge brands that are instrumental in influencing beauty and lifestyle trends through continually striving to deliver products of distinction to consumers.

The team at Her World narrowed down the product selections to over 650 products in 72 categories. In total, more than 20,000 votes were received from readers to determine the Readers’ Choice winners.

Her World’s expert panel, consisting of editors, beauty writers and dermatologists, were roped in to road-test nominated products to determine the Editors’ Choice winners.

The overall grand prize is the Beauty Product Of The Year, which is given out by the editorial judging panel for a product which they feel is exceptional, in that it is one of a kind, innovative, user-friendly, and delivers on its promises.

Ms Gwee said: “Consumers have become a lot more sophisticated and demanding in terms of what they require out of beauty products, and the awards help highlight the very best there is in the market.”

Said Ms Irene Tan, General Manager, Fashion & Beauty, SPH Magazines: "Since the launch of the Her World Beauty Awards in 2001, it has grown from strength to strength and has become an effective platform for our beauty partners to showcase their power-packed beauty products.”

The Her World Beauty Awards 2009 ceremony will be held on 29 January 2010 (Friday) at 15 Minutes café at LASALLE College of the Arts from 3pm to 6pm.

The complete Her World Beauty Awards results will be published in Her World’s March 2010 issue. These will also be released online at www.herworld.com immediately after the conclusion of the awards ceremony, at 6pm on the same day.



ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:

Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1225
Mobile: 9765 6704
Email : pearlym@sph.com.sg


About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.

About Her World
Launched in 1960, Her World is Singapore’s most established monthly women’s magazine with the highest readership. Her World equips today’s achieving woman with useful information on fashion and beauty, topical women’s issues, career, health, relationships, and lifestyle trends. It inspires with engaging reads, keeps its audience updated on international trends, and covers relevant issues with depth, breadth and sophistication. Its readership is 196,000 (Source: AC Nielsen Media Index 2009), reinforcing its position as the best-read women's magazine in Singapore. Her World has won several awards over the last few years, including the MPAS Magazine of the Year (2009), Excellence in Magazine Design Award 2008 by SOPA, Gold Award in the 3rd Asia Print Awards 2005, and Silver Award for Magazine Design in the IFRA Asia Media Awards 2006. It has editions in Malaysia, Indonesia, Thailand and Vietnam.