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Inaugural Men’s Health Urbanathlon enjoys unqualified success

1,500 runners have a blast, stage set for 2011 event.

Singapore, 31 January 2010 – The first-ever Men’s Health Urbanathlon 2010, an endurance run organised by SPH Magazines and sports event management company HiVelocity, received the thumbs-up from both participants and sponsors as it enjoyed a successful flag-off on January 31, 2010. Urbanathletes praised the race’s innovative formula, in which runners traversed eight obstacles over a 12.5km route along the Singapore River and Marina Promenade in their bid for glory.

Mr Raymond Goh, Associate Group Editor at SPH Magazines, which publishes Men’s Health Singapore, described the event as “a hit”. “Today’s turnout is testament to the fact that the Men’s Health Urbanathlon is a race like no other – the obstacles offered enough of a challenge to make it a novel, not to mention fun, experience for serious and casual runners alike.”

The Men’s Health Urbanathlon was first launched in New York in 2006, and made its way to Chicago and the United Kingdom soon after. In Singapore, runners found their strength, stamina and agility tested to the utmost as they navigated obstacles such as ‘Wall Street’ (a 1.5m high wall), ‘Down and Dirty’ (a 10m long mud pit) and ‘Corporate Ladder’ (a flight of 99 steps).

Seventy-nine per cent of the 1,500 male competitors signed up in the Individual category, while 21 per cent hooked up with a buddy to compete in the Team category. Nine winners across the two categories shared in prizes worth over $34,000. As a token of thanks for their support, every participant received a complimentary race pack worth over $250.

Mr Teo Ser Luck, Mayor, North East District, Senior Parliamentary Secretary, Ministry of Community Development, Youth and Sports & Ministry of Transport, graced the event as Guest of Honour, flagging off the first wave of racers at 7.30am.

Taking first place in the Individual category was 28 year-old Jason Lawrence with a timing of 47 minutes 10 seconds. The New Zealander won over $9,600 worth of prizes, including air tickets to Siem Reap (worth $3,100), an Oris watch (worth over $2,100) and a Nikon camera (worth over $1,200). Mark Williams, a 39 year-old British, clinched second place with a finish time of 48 minutes 36 seconds, while Singaporean Lexxus Tan, 38, clocked 50 mins 49 seconds to round up the top three.

Jason Lawrence was a double winner at the event, as he and his team mate Colin Tung, 21, also took first prize in the Team category by clocking a combined total time of 1 hour 38 minutes and 05 seconds. The team won over $8,000 worth of prizes. In second place were Tay Lip Kee, 23, and Fang Jian Yong, 21, with a timing of 1 hour 48 minutes and 09 seconds. Tan Yeow Chung and Eng Yew Kiang, aged 35 and 29 respectively, came in third at 1 hour 52 minutes and 06 seconds.

Jason, who was very happy to win the inaugural Men’s Health Urbanathlon, said after the race: “There are a lot of female-only running events in Singapore, and the Men’s Health Urbanathlon is a great chance for guys to have a race they can call their own.”

“The obstacles added a fun, challenging twist to the race. I will definitely be taking part in the Men’s Health Urbanathlon again next year,” he added.

The excitement did not end after the race at the Finish Point – participants got the chance to get a hose-down from the hot Men’s Health babes, wash up, partake of drinks and food, and get their hands on limited edition Urbanathlon apparel.

“The success of the first Men’s Health Urbanathlon proves that there is a place for new and innovative events in Singapore’s sports calendar,” said Mr Eugene Low, Deputy Managing Director, SPH Magazines. “We hope to capitalize on this achievement to organise an even better Urbanathlon event for both runners and sponsors in 2011.”

The Men’s Health Urbanathlon was presented by Berocca; and sponsored by Adidas, Asia Pacific Breweries’ Get Your Sexy Back initiative, L’Oreal Men Expert, Nikon, Oris, Polar and Redken. Event partners were Capello Loft For Men, Durex, 100 Plus, Marina Square and True Fitness.


ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For photographs of the event and more information, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097
Email: cheongcysm@sph.com.sg

Vicky Yong
Manager, Branding & Promotions
Men's Health
SPH Magazines Pte Ltd
DID: 6319 6190
Mobile: 9871 3596
Email: yongwmv@sph.com.sg

Fiona Phua
HiVelocity Pte Ltd
DID: 6372 6381
Mobile: 9795 2179
Email: fionaphua@hivelocity.com.sg

About Men’s Health Singapore
Licensed from Rodale Inc. in the US, Men’s Health Singapore was launched in 2003. It is the authority on men’s fitness, health, sex and relationships, grooming and style, with 36 editions worldwide. Men’s Health is the "100% Useful” magazine for the sophisticated and active man who is vibrant, financially secured and seeks an editorial product that is presented in an approachable and professional manner. Men’s Health is Singapore’s No. 1 men’s magazine, with a readership of 70,000 (Source: AC Nielsen Media Index 2008). Men’s Health also has editions in Malaysia and Thailand, which are published by SPH Magazines’ associate companies.

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis, are among the highest-circulating titles and best-read magazines in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com®, is consistently the No. 1 online portal as attested by the Hitwise awards over the last two years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in online media planning, search engine marketing and optimisation, web analytics consultancy and landing page optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.

About HiVelocity Pte Ltd
Started by a group of athletes, HiVelocity is a Sports Marketing Solutions company built on pure passion and love for sports. The company, which specialises in sports marketing and sport event management, is among the top sports event agencies in Singapore and has developed quality sporting events in Asia for a diverse range of organisations and audiences. Successful large scale mass events include the Aviva Ironman 70.3 Singapore Triathlon event, the best organised Ironman 70.3 in the world and qualifying race to the World Championships, the 2009 Nike+ Human Race 10K and the adidas Sundown Marathon, Singapore’s only night run consisting of an 84km ultramarathon race. For more information, visit www.hivelocity.com.sg.