Formation of the ANN TVC Network of regional websites to give more choices for advertisers
Singapore, 1 February 2010 – Advertisers and marketers can now reach out to a regional audience with the new ANN TVC Network by media giant Singapore Press Holdings (SPH). The ANN TVC Network is a digital advertising platform initiated by SPH which allows advertisers to place video commercials on websites owned by the participating ANN members.
An advertiser running a regional campaign on the ANN TVC Network could potentially achieve a whopping 83 million page views from 6.5 million unique visitors. This potential reach will increase in the future as more ANN member newspapers are expected to join the ANN TVC Network in the coming months.
Formed in March 1999, the Asia News Network (ANN) is a network of national daily newspapers published in Asian cities. Its aim is to provide avenues for cooperation and to optimise coverage of major news events in the region. There are 21 member newspapers from 18 countries in ANN, including China Daily, The Star from Malaysia, The Nation from Thailand and Singapore’s most-read daily, The Straits Times, published by SPH.
Already popular with local advertisers over the last two years, the SPH Targeted Video Commercial (SPH TVC) is a feature that allows Internet users to view rich media and video commercials on SPH websites. To the advertisers, it has given them the option of running their existing television commercials on the Internet across a syndicated network of website destinations.
This innovative and proprietary solution is powered by Auckland based, MediaOne Network Inc (MediaOne) who pioneered the format back in 2002. Mr Tizaio Panara, co-founder and CEO of MediaOne, said: “MediaOne is pleased to have SPH as our partner in Singapore and across the region and we are committed in our continued efforts to providing SPH with innovative online advertising solutions and support in helping meet the needs and growing demands of today’s video savvy online brand marketers.”
Currently, the newly formed ANN TVC Network has the following members:The Straits Times (Singapore), China Daily (China), The Star (Malaysia), The Nation (Thailand), The Daily Star (Bangladesh), The Brunei Times (Brunei), Cambodia Express News (Cambodia) and China Post (China/Taiwan).
Please refer to Annex A for the list of URLs of the ANN TVC Network member newspapers.
Mr Leslie Fong, Senior Executive Vice-President, Marketing Division at SPH, said: “SPH is pleased to work with its regional partners from the Asia News Network, to offer advertisers more choices and greater value for their advertising dollars. A marketer can increase the potential reach of his company’s existing video commercial greatly by running a regional online campaign with the same advertisement, without incurring exorbitant costs and fees.”
“We are proud to take a leading role in this initiative which will further strengthen the existing strong relationship between ANN members,” Mr Fong added.
Mr Pana Janviroj, Executive Director of ANN, who is also the Chief Operating Office of The Nation, said: “It is great to have SPH opening doors to fellow ANN member newspapers so that we can offer advertisers the option of running online commercials on our websites. As newspaper companies learn to use new media in a complementary role, some advertisers also expect us to have the capability of running online campaigns to go along with their print campaigns.”
“As one of the leaders in new media amongst the ANN members, we are happy that SPH has taken a proactive role to share precious knowledge they have gained over the years with other ANN members,” added Mr Janviroj.
ANNEX A: List of ANN TVC Network member publications' URLs
|Country||Name of Publication||URL|
|Bangladesh||The Daily Star||www.thedailystar.net|
|Brunei||The Brunei Times||www.bt.com.bn|
|Cambodia||Cambodia Express News||www.cen.com.kh|
|China / Taiwan||China Post||www.chinapost.com.tw|
|Singapore||The Straits Times||www.straitstimes.com|
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.
Outdoor AdvertisingIn addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.