Home & Décor Indonesia will hit newsstands in April 2010
Singapore, 4 February 2010 – SPH Magazines Pte Ltd (SPH Magazines) has inked a licensing agreement with Kingpin Media to publish Home & Décor in Indonesia, marking the first time Home & Décor will be published overseas.
The agreement was signed by Mr Tony Sumarno, Group Publisher of Kingpin Media, and Mr Loh Yew Seng, CEO of SPH Magazines.
The inaugural issue is targeted to hit newsstands and bookstores in Indonesia this April. It will be published 12 times a year.
Home & Décor, first launched in Singapore in 1987, is Singapore's No. 1 interior magazine and was awarded the Best in Design (Bronze) in the Asia Media Awards in 2005.
Home & Décor Indonesia will feature the same quality editorial content and excellent design that the Singapore edition is known for. Readers can find out the latest decor trends, furnishings, accessories, design industry tips as well as some of the most innovative home designs in the magazine.
Mr Foong Seong Khong, Head of SPH Magazines' International Licensing Unit, said: "The licensing of Home & Décor in Indonesia reaffirms its strength as a brand with huge regional potential. We are confident that SPH Magazines, together with Kingpin Media, will develop and grow the title in Indonesia's fast-growing market, and quickly duplicate the success that Home & Décor has enjoyed locally."
Ms Sophie Kho, Editor of Home & Décor Singapore, added: "The extension of Home & Décor brand overseas is not just a testament to the potent brand equity of Home & Decor, but will also provide our advertisers with a wider market reach beyond Singapore."
Mr Sumarno, commenting on the partnership, said: "Home & Décor Indonesia is an exciting addition to Kingpin Media’s other publications. We look forward to working closely with SPH Magazines to grow the title in a fast expanding market."
Kingpin Media publishes other lifestyle magazine titles in Indonesia while SPH Magazines, a wholly-owned subsidiary of Southeast Asia's leading media company Singapore Press Holdings (SPH), is the Publisher of Choice in Singapore and in the region, with about 100 titles in English and Chinese, including its flagship title Her World. SPH Magazines' titles can be found in China, Hong Kong, Indonesia, India, Thailand, Malaysia, The Philippines and Vietnam.
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About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis, are among the highest-circulating titles and best-read magazines in their respective lifestyle category.
SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com®, is consistently the No. 1 online portal as attested by the Hitwise awards over the last two years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in online media planning, search engine marketing and optimisation, web analytics consultancy and landing page optimisation.
With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.