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Her World celebrates 50th anniversary with the first ever mobile retail shop by a magazine

Singapore, 4 March 2010 – Her World, Singapore’s No. 1 women’s magazine published by SPH Magazines Pte Ltd (SPH Magazines), celebrates its 50th anniversary with the Her World Glass House – a mobile retail shop that is the first of its kind for any publication in Singapore.

The Her World Glass House will be unveiled on 5 March 2010 (Friday) at Wisma Atria Outdoor Atrium, where it will be open to the public from 11.00am to 9.00pm daily till 25 March. It is the first of many activities in celebration of Her World's 50th birthday.

To kick off the anniversary celebration, Her World will launch a collection of limited edition t-shirts and fashion totes specially designed by three of Singapore’s finest designers – Ashley Isham, Jo Soh and Nicholas Wong – plus the Her World team. For every t-shirt and tote sold, Her World will contribute $5 to UNIFEM Singapore in support of its youth programme.

Ms Elisabeth Gwee, Editor of Her World, said: “It is not every day that you get a magazine in Singapore celebrating its 50th birthday. To mark this milestone event, Her World decided to do something really different – create a mobile retail shop. After all, one of the things our readers love about Her World is our Shopping pages, so this is our way of making the pages come alive for them. We hope they’ll like our specially designed merchandise – they won’t just look good, they’ll be doing good too because UNIFEM Singapore will get $5 of our sales for each t-shirt or bag sold. We look forward to seeing people walking around town in our t-shirts and carrying our bags."

Here is what the designers have to say about the collaboration with Her World:

Mr Ashley Isham: “It was a huge honour to design for Her World for its 50th anniversary and I thoroughly enjoyed the collaboration. It was a lot of fun as I enjoyed designing the motifs from scratch and decided to let my imagination run as I was given the full creative freedom to create the motifs. Her World is celebrating its 50th Anniversary and that is a huge achievement for a magazine especially in Singapore. It is still Singapore's number one women's magazine with informative tips for its readers.”

Mr Nicholas Wong: “It is not every day that we get to celebrate one of our nation's most fashion-forward magazines supporting local talents. When the opportunity came, there was simply no reason to say no. It is also my way of saying 'thank you' to Her World for all the support the magazine team has given Nicholas over the past years!”

Ms Jo Soh for Hansel: “I have been reading Her World since I was 12 years old and the magazine has been part of my growing up years. It is an honour to be asked by Her World to design their 50th anniversary merchandise. My random polka-dot tee and bag are all about having and maintaining a sense of simple light-hearted fun, which is part of the persona of the modern day woman who has it all – just like Her World.”

To celebrate Her World’s 50 fabulous years of defining and shaping women’s lives in Singapore, a slew of promotions and activities has been lined up to reward readers and subscribers who visit the Glass House:

  1. Gift with purchase: Free Starbucks coffee and Redken service voucher with every copy of Her World purchased at the Glass House
  2. Fabulous $50 subscription deals: Save $22 and receive gift (worth $55) from ZA and Redken
  3. Fabulous 50 lucky draw: Every $50 spent at the Her World Glass House gives customer a chance to win a stylish Osim uSoffa Petit worth $998
  4. Merchandise promotion: $50 for two Her World t-shirts (usual price $29.90 each)
  5. ZA beauty makeover: Get your naturally perfect silky skin with a ZA makeover. Pay only $15 per person (fully redeemable against purchase of any ZA products at the Glass House) PLUS the first 50 who sign up will each receive an exclusive 3-piece travel kit worth $15
  6. Redken exclusives: Free limited edition travel shampoo and conditioner, treatment voucher worth $50 - $80 PLUS a limited edition three-fold mirror with purchase of Redken products at the Glass House
  7. Have a cuppa on us: Enjoy freshly brewed-on-the-spot Starbucks coffee at selected time, Fridays to Sundays.

Advertisers Redken and ZA are joining in the celebration by taking up retail spaces inside the Glass House. Customers will find exclusive and irresistible offers of their latest products and services from the two brands.

Ms Irene Tan, General Manager, Fashion & Beauty, SPH Magazines, shared that Her World Glass House serves as a great interactive platform for business partners to engage the magazine’s readers. With the glass house moving to various locations for the rest of the year, Her World hopes to reach out to more readers and deliver more value to partners.

Mr Raymond Tan, Brand Manager, Redken, said: “The Her World Glass House serves as an excellent platform for Redken to bring the professionalism of hairdressers closer to the consumers and to prove a point when it comes to hairstyling originality, Redken surely knows how to turn heads in the most edgy way; bringing high fashion to the streets of Singapore.“

Ms Evelyn Tan, Group Brand Marketing Manager, Shiseido Singapore, added: “It is an excellent opportunity for ZA to co-brand with the No.1 women’s magazine in Singapore. The Her World Glass House is a fun and novel idea and we look forward to the exposure that this will bring to ZA!”

All the latest news and updates about the Her World Glass House are available online at www.herworld.com. After the first event at Wisma Atria, the Her World Glass House will be moved to Bugis Junction from 30 April to 27 May.

Her World Glass House
Stop #1
Date : 5 – 25 March, 2010
Business Time : 11.00am – 9.00pm
Venue : Wisma Atria Outdoor Atrium

Stop #2

Date : 30 April – 27 May, 2010
Business Time : 11.00am – 9.00pm
Venue : Bugis Junction

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ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M

For more information, please contact:

Sherlyn Yap
Senior Executive
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1226
Mobile: 91770747
Email :
syap@sph.com.sg


Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1225
Mobile: 9765 6704
Email :
pearlym@sph.com.sg


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.


With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.


SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal,
www.hardwarezone.com(R), is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.


At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.


Visit
www.sphmagazines.com.sg for more information.

About Her World
Launched in 1960, Her World is Singapore’s most established monthly women’s magazine with the highest readership. Her World equips today’s achieving woman with useful information on fashion and beauty, topical women’s issues, career, health, relationships, and lifestyle trends. It inspires with engaging reads, keeps its audience updated on international trends, and covers relevant issues with depth, breadth and sophistication. Its readership is 196,000 (Source: AC Nielsen Media Index 2009), reinforcing its position as the best-read women's magazine in Singapore. Her World has won several awards over the last few years, including the MPAS Magazine of the Year (2009), Excellence in Magazine Design Award 2008 by SOPA, Gold Award in the 3rd Asia Print Awards 2005, and Silver Award for Magazine Design in the IFRA Asia Media Awards 2006. It has editions in Malaysia, Indonesia, Thailand and Vietnam.