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Get Social with clickTRUE

clickTRUE launches socialTRUE to help businesses harness the power of social media networks

Singapore, 11 March 2010
clickTRUE Pte Ltd (clickTRUE), a subsidiary of SPH Magazines Pte Ltd, brings the power of social media to the Asian marketplace with the launch of socialTRUE. It aims to provide holistic solutions for businesses that are interested in the use of social media technologies as part of their overall marketing strategy.

“With some 400 million people on Facebook participating in online conversations and activities on a daily basis, social media has become an imperative component in an online marketing strategy. In fact, conversations on-line have become the new 'word-of-mouth' advertising.” says Jereme Wong, clickTRUE’s Chief Operating Officer.

Many businesses understand the potential of social media networks, but are unable to create a constant and active flow of conversation between their customers and the brand as there is no coherent communications strategy in place. Their social media pages often end up becoming another channel for traditional advertising instead of what it is supposed to be – cutting the layers of formalities so the customer can give feedback, get a response in the shortest time possible, have dynamic conversations and enjoy a more personal relationship with the brand. It is also why many businesses underestimate the resources required to sustain these platforms.

As the recent disaster in Haiti has proven, social media has exponential reach and influence transcending space and time. socialTRUE's solutions comprise of three primary components: building, engaging and measuring. clickTRUE is able to help businesses build their online presence in the social media sphere, create interesting content and engage in meaningful conversations to foster a relevant community online and establish long-term customer loyalty. socialTRUE also uses analytics to track a client's brand across social media sites, to determine the success of their marketing campaigns as well as customer outreach initiatives.

socialTRUE’s offerings include:
· Defining a communications and engagement strategy to increase or strengthen online presence;
· Establishing the parameters of measurements, in order to monitor and evaluate efforts;
· Setting up of various social media network profiles;
· Training to staff and implementation thereafter;
· Analysing and reporting of outcome and results; and
· Tweaking of social media marketing strategy to strengthen marketing efforts.

Nikon Singapore’s Assistant Manager, William Lee, affirms clickTRUE’s expertise in this business. “clickTRUE helped us launch Nikon Asia’s first ever social media marketing campaign, and we were really excited that our “Discover Nikon” Facebook Fan page gathered more than 2,000 fans in the first 4 days and 10,000 fans in 3 months. It was a phenomenal response, and it has been wonderful to have our customers share their love for Nikon, and their beautiful pictures with us. There’s a lot to learn from them and social media certainly provides a highly efficient way to communicate with them and share a dynamic relationship.”

ISSUED BY clickTRUE PTE LTD.
Co. Regn No.: 199102042M

For more information, please contact:

Adrian Cheong

Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 2261
HP : 9798 6097
Email :
cheongcy@sph.com.sg

Esther Yeap
Senior Marketing Executive
clickTRUE Pte Ltd
DID : 6571 7179
HP : 9423 2653
Email :
estheryeap@clicktrue.biz

About clickTRUE
clickTRUE Pte Ltd, a subsidiary of SPH Magazines, is an
Online Marketing Company specialising in managing and optimising Search and Social Media campaigns in Asia. Devoted to helping brand owners grow their customer base and assets online, clickTRUE offers both Technology and Online Marketing Services, including Web2.0 Applications Development, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing and Optimisation, Web Analytics Consultancy and Conversion Rate Optimisation.