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Herworld.com Revamps With New Interactive Features, Fresh Content And Daily Story Updates

Singapore, 19 March 2010 – Her World, Singapore’s No. 1 women’s magazine published by SPH Magazines Pte Ltd, has revamped its website, herworld.com, on its 50th anniversary this year. It now sports highly interactive features – blogs, forums, videos, polls and more – and fresh, daily story updates, more shopping, love, men, sex and women’s issues.

The new herworld.com went “live” on March 19. Its fresh content will appeal to the stylish achiever who is Internet-savvy and wants real-time information at her fingertips. Registration to be a member of the new herworld.com is free and members
enjoy full access to forum discussion groups, promotions and giveaways, including the exclusive weekly herworld.com newsletter.

Some of these interactive features are:


Your Say
– It offers a rich forum for women to interact, learn as well as share thoughts and ideas about what’s important in their lives such as fashion and shopping, beauty, relationships, sex, and women’s issues.

Blogs
– Peek into the lives of the Her World team as they share their daily experiences and air their views on topics close to women’s hearts.

Her World TV
– Watch videos on the latest fashion, beauty and celebrity events, and get makeup tips from the pros.

Spotted: Best Dressed
– Members are invited to send in “best dressed” photos of themselves or their friends. They are also invited to vote for their favourite Best Dressed finalists every month and stand a chance to win attractive prizes.

Polls
– Visitors and members can make their vote count on topics ranging from sex to shopping.

Q&A –
Get quick answers to your fashion, beauty and sex questions from the experts.

Exclusive Online Contests & Giveaways
– herworld.com members (Singapore only) stand to win attractive prizes in exclusive contests and promos, such as the following:

  • $7,500 worth of iconic products from Lancome during the launch week (March 19-25)
  • a Coach Kristen Hobo Bag worth $809
  • a $2,000 product hamper from Lancaster
  • 10 Burberry fragrance hampers worth more than $2,500; and many more beauty and dining treats; members are also invited to exclusive events and workshops

In addition to the interactive features, visitors and members to herworld.com will also enjoy fresh daily stories and real-time shopping updates on the following:

Fashion & Shopping – Real-time must-buys, tips and fashion trend forecasts.

Beauty – Real-time beauty must-buys, reviews, tips and how-tos.

Love Men Sex – What the guys are thinking, relevant topics on love and relationships, sex advice and more.

Women Now – Smart reads on career, money and health issues. Includes a cache of interviews with Singapore’s most inspiring women.

Timeout – The hippest ways to spend the weekend, dining-in and -out ideas, plus the latest gadget reviews.

Says Marie Monozca, editor of herworld.com: “We aim to make herworld.com a dynamic destination for women who are pressed for time and busy juggling careers, relationships and other interests. In addition to providing a wide range of real-time content and information, we hope to engage our visitors and get them involved through a host of interactive features.”

Adds Irene Tan, general manager of SPH Magazines Pte Ltd: “As the print and online worlds continue to converge, Her World is poised to deliver timely and useful information to fulfil the current needs of our readers via both print and online platforms. This is also echoed by our partners who actively engage their customers through integrated campaigns which create additional value for them.”


ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M


For more information, please contact:

Sherlyn Yap
Senior Executive
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1226
Mobile: 91770747
Email :
syap@sph.com.sg

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,
www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.

At SPH Magazines, the promise is to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit
www.sphmagazines.com.sg for more information.

About Her World

Launched in 1960, Her World is Singapore’s most established monthly women’s magazine with the highest readership. Her World equips today’s achieving woman with useful information on fashion and beauty, topical women’s issues, career, health, relationships, and lifestyle trends. It inspires with engaging reads, keeps its audience updated on international trends, and covers relevant issues with depth, breadth and sophistication. Its readership is 196,000 (Source: AC Nielsen Media Index 2009), reinforcing its position as the best-read women's magazine in Singapore. Her World has won several awards over the last few years, including the MPAS Magazine of the Year (2009), Excellence in Magazine Design Award 2008 by SOPA, Gold Award in the 3rd Asia Print Awards 2005, and Silver Award for Magazine Design in the IFRA Asia Media Awards 2006. It has editions in Malaysia, Indonesia, Thailand and Vietnam.