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my paper Executive Look 2010 Grand Finals

Singapore, 8 April 2010 – The winner of the my paper Executive Look 2010 will be revealed on 9 April (Friday) at the my paper Executive Look 2010 grand finals at VivoCity. The contest is the signature event of my paper, Singapore’s first full-fledged bilingual newspaper by leading media group Singapore Press Holdings (SPH).

The my paperExecutive Look, now in its third year, is a competitive search for a young male or female executive who best epitomises the urban working executive – smart, stylish, savvy and confident. Besides providing a platform for executives to express themselves, the contest aims to enhance the contestants' profiles in the corporate world. HTC is the sponsor for the event this year.

The minimum and maximum age for the contest (25 and 39 years old) were raised this year to engage my paper’s core readers – executives who have been in the working industry for at least 2 years.

Registration started in February 2010 and over 500 entries were received. This year’s crop of 18 finalists have varied working backgrounds, including a funeral director, an animal loving veterinary officer, a spa operations manager and architect from a corporate interior design firm. Bankers, managers, investment planners and analysts from companies such as Citibank, Nike, DBS and Credit Suisse make up the rest.

As the search was for the definitive urban working executive, the finalists will be judged not on their looks but on their confidence, charm, wit, eloquence, “EQ” (Emotional Quotient) and “OQ” (Office Intelligence Quotient).

The finalists stand to win over $50,000 worth of prizes. The top 3 contestants will be unveiled at the grand finals, and the grand winner will walk away with $10,000 cash, $500 worth of Bobbi Brown products, $500 TANGS vouchers, $300 Redken Products and $200 worth of hair services from Kenaris.

There are several subsidiary awards up for grabs this year – The HTC “Best Communicator” Award sponsored by HTC, Tangs “Most Fashionable Executive” and Redken “Most Stylish Look” Award. The finalist who received the highest number of votes from readers of
my paper, via an online voting contest from 29 March 2010 on http://executivelook.mypaper.sg, will also receive the “Readers’ Choice Award”. Voting ends today (8 April 2010) at 3pm.

Mr Yeow Kai Chai, Editor, my paper (English) said, “We are very pleased with this latest batch of contestants who are all driven and motivated in their own ways. The judges will have their work cut out for them - they have to pick winners who are not just accomplished at their workplace, but can carry themselves well onstage in front of a live audience. Judging from the buzz we've heard so far, we are sure the finalists will have a fantastic time impressing everybody with their eloquence and presence. It's the ultimate job interview - past winners have gone on to bigger things”.

Mr Goh Sin Teck, Consulting Editor of
my paper added, “Over the years, we can see that the my paper Executive Look has established itself as an unique event for the young executives. The participants not only have the look but are very articulate and confident. I am sure that it would be a big plus for the finalists if they were to include that on their resume”.

my paper is a compact-sized, full-colour newspaper that places equal emphasis on Chinese and English. It has a daily circulation of 300,000 copies, and is available from Monday to Friday at MRT stations, bus interchanges, office buildings and selected residential areas.



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:
Angelia Tay (Ms)
Brand & Communications Manager
Product Branding & Promotions
DID: 6319 8850
Mobile: 9682 8950
Email: angeliat@sph.com.sg

Adrian Cheong
Manager
Corporate Communications
DID: 6319 2261
Mobile: 9798 6097
Email: cheongcy@sph.com.sg

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Outdoor Advertising
In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.