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Female & Nuyou Catwalk Collection 2010

Features 125 models on a 100m runway

Singapore, 8 April 2010 – SPH Magazines Pte Ltd’s (SPH Magazines) leading women's fashion magazines, Female and Nuyou are presenting their annual signature event - the Female & Nuyou Catwalk Collection 2010 on 10 April, right in the heart of Orchard Road. This annual signature event is the highlight of Fashion Season @ Orchard 2010 (FSO 2010).

At this year's Female & Nuyou Catwalk, 125 gorgeous models will showcase the hottest collections from 10 designer labels - alldressedup, Etro, Aigner, Levi's, Liz Claiborne, New Look, T.M. Lewin, Island Shop, Anglomania by Vivienne Westwood and Sonia by Sonia Rykiel. The catwalk will start from within Paragon shopping mall before taking the fashion show to the street outside Paragon for 65m and back into the mall. More than 5,000 people are expected to turn up to view the fashion spectacle. The audience will include insiders of the fashion and beauty industry, celebrities such as jazz singer Olivia Ong, models, socialites, stylists, makeup gurus, the foreign media as well as tourists and the general public. 

This year's Female & Nuyou Catwalk, which is in its eighth year, is part of Fashion Season @ Orchard, a six-week campaign comprising a series of fabulous fashion activities, exciting parties, as well as shopping and dining promotions. Fashion Season @ Orchard 2010 is presented by the Orchard Road Business Association (ORBA) in conjunction with Asia Fashion Exchange (AFX), and co-organised by SPH.

Ms Irene Tan, General Manager of SPH Magazines, says: "Female & Nuyou Catwalk Collection has never failed to push the fashion boundaries, from staging its catwalk in Changi Airport Terminal 3 in 2008, to the longest catwalk in Orchard Road last year, and now with a 125-model-strong show. With the Asian models that both magazines have hand-picked for the Female & Nuyou Catwalk Collection, the event plays a key role in promoting the talents and beauty in Asia. It has been one of the platforms for both magazines to bring fashion in Singapore to a new height, while engaging our readers and advertisers at the same time."


FSO Asian Models

As part of FSO 2010, the Female & Nuyou Catwalk will feature 10 Asian models who are vying for the title of the inaugural FSO Asian Model contest. Members of the public are invited to see these models in action for themselves and vote for their favorite FSO Asian model at www.fsoorchard.com. Voters stand to win shopping vouchers.

Ms Jeanette Ejlersen, Creative Editor of Female, adds: "More and more Asian faces are fronting major advertising campaigns and walking the runways – it's the new fashion wave. They have lots of presence, versatility and that it factor. That's what we'll be looking out for in these contestants.”

Ms Grace Lee, Editor of Nuyou, says: "We incorporated the Asian model element because Asia is close to our hearts. At Nuyou, we appreciate and promote Asian beauty.”

 

ISSUED BY SPH MAGAZINES PTE LTD. 
Co. Regn No.: 196900476M

For more information, please contact:


Sherlyn Yap
Senior Executive
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1226
Mobile: 9177 0747
Email :
syap@sph.com.sg

Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097
Email: cheongcy@sph.com.sg

About SPH Magazines


A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,
www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.

At SPH Magazines, the promise is to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit
www.sphmagazines.com.sg for more information.

About Female

Launched in 1974, Female is Singapore's leading fashion and beauty magazine. Every month, Female delivers to its trend- and brand-conscious readers the hottest looks from the fashion capitals of the world, profiles the biggest designers, and offers the very best in style advice, as well as all the latest beauty news, from the most revolutionary products and services, to the most up-to-the-minute trends. Female's readership is 135,000 (Source: AC Nielsen Media Index 2009). Female won the Honorable Mention for Excellence in Magazine Design, SOPA Awards 2009. It is also the winner of the American Design Awards for Magazine Design 2004. It has editions in Malaysia and Indonesia.

About Nuyou


Launched in 1976, Nuyou is the leading Chinese-language fashion and beauty magazine for bilingual career women. Nuyou is arguably a favourite Chinese language read for trendy women in their 20s and 30s. Nuyou engages with fashion news, beauty tips, inspiring celebrity-led features, as well as witty opinion-based reads. Nuyou has a readership of 36,000 (Source: AC Nielsen Media Index 2009). Nuyou publishes two spin-off titles locally: Nuyou Time and Nuyou Fashion Notebook. Nuyou is also available in Malaysia.