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Beerfest Asia 2010 returns with a bigger toast for beer enthusiasts

Tickets go on sale from 30 April 2010

Singapore, 28 April 2010 – Beer enthusiasts can look forward to savouring over 250 brands of beers from different parts of the world at Beerfest Asia 2010. Some beers are priced as low as S$3. The five-day festival, jointly organised by Sphere Exhibits, a wholly-owned subsidiary and the lifestyle event arm of Singapore Press Holdings (SPH), and Beerfest Pte Ltd, a subsidiary of Ublues Group, will be held from 16 to 20 June at the Marina Promenade (the F1 tracks behind the Singapore flyer).

Visitors to Beerfest Asia 2010 can also experience “Tribute To Rock” concerts featuring the world-famous all-female AC/DC tribute band “Hell’s Belles”, The U2 Show - “Achtung Baby”, Queen tribute band “Killer Queen”. These international acts will perform alongside popular local bands. Football fans will be treated to a live screening of the 2010 FIFA World Cup South Africa (subject to availability). In addition, all visitors can participate in exciting games and festival activities and tuck into “beer food” from the stalls at the outdoor bazaar.

Some of the exciting rare brews to be featured at the festival include the award- winning EFES beers from Turkey, chocolate-flavoured Imperial Choklat Stout, 1488 Whiskey Beer matured in Tullibardine whisky casks and Hole Hearted which was voted the best bottled beer in Britain, and the Vollmond Full Moon Beer: brewed from organic raw materials only on full moon nights. The Vollmond beer obtains an extra punch having gone through a more intensive fermentation process than normal beers.

The festival area comprises the Live Music Tent which houses the live music performances and exhibitors of more commercial beers; the Live World Cup Tent which features screening of World Cup matches. Visitors who prefer a more intimate beer-tasting experience can choose to chill at the air-conditioned, double-storey World Beers Tent where various beer products and brands from far-flung countries are showcased.

Tickets go on sale from this Friday 30 April 2010 at BYTES Box Office situated at The Arts House (1 Old Parliament Lane) or via website www.bytes.sg or hotline (65) 6332 6919. Ticket prices range between $10 and $90. Please refer to Appendix 1 for the ticketing categories and contact details of the ticketing agents.

Event Details

Beerfest Asia 2010

Date: Wednesday, 16 June to Sunday, 20 June 2010

Time: 16 June 2010: 4pm – 6pm (Trade only) / 6pm – 1am (Public)
          17 – 19 June 2010: 6pm – 1am
          20 June 2010: 12noon – 10pm

Venue: Marina Promenade (F1 tracks behind the Singapore Flyer)

Ticketing: BYTES

Website: www.bytes.sg
Hotline: (65) 6332 6919
Box Office: 1 Old Parliament Lane, The Arts House, Level 1, Singapore 179429

For more information on Beerfest Asia 2010, visit the official website at www.beerfestasia.com.





Issued by Singapore Press Holdings Limited
Co. Regn. No. 198402868E

For media enquiries, please contact:

Ms Mandy Wong
Senior Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID – 6319 2150 / HP: 9782 5411
Email – mandyw@sph.com.sg

Mr Yeo Siew Chi
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1586
Email – yeosc@sph.com.sg

Ms Low Seow Yee
Publicist
Beerfest Pte Ltd
DID: (65) 6338 8277 / HP: (65) 9845 5881
Fax: (65) 6338 8077
Email: seowyee@beerfestasia.com


About Sphere Exhibits Pte Ltd

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Outdoor Advertising
In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


About Beerfest Pte Ltd

Beerfest Pte Ltd is subsidiary of lifestyle company Ublues Group and the brand owner of beer festival, Beerfest Asia. Beerfest Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.


About Ublues Group Pte Ltd

Ublues Group is a holding company with a diversified portfolio of lifestyle and entertainment brands providing a holistic and synergistic range of businesses ranging from food and beverage, concert and festivals promotion, electronic ticketing service and information technology. Ublues Group’s objective is to create fresh and cutting edge ideas, always with substance, passion and integrity.

Ublues Group Portfolio of Brands:
Timbre
Klee
Ta.ke
Malted Milk
Espressemante
Timbre Catering
Timbre Music
Timbre Rock & Roots
Beerfest Asia
Bytes
Mallshopper.sg