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The Her World Glass House Returns at Bugis Junction

Singapore, 30 April 2010 – Her World, Singapore’s No. 1 women’s magazine published by SPH Magazines Pte Ltd, continues its 50th anniversary celebrations with the second stop of the Her World Glass House at Bugis Junction.

A month-long pop-up retail store that’s the first of its kind for any publication in Singapore, the Her World Glass House will offer more exclusive promotions when it opens its doors at Bugis Junction on 30 April 2010. Customers can also look forward to the second collection of popular limited edition T-shirts exclusively designed by two renowned Singaporean designers – Keith Png and Wykidd Song. The first Her World Glass House was held at Wisma Atria in March this year.

At the Glass House, readers and subscribers can enjoy a host of promotions listed below:

  1. Designer merchandise promotion: $50 for a limited edition designer T-shirt and tote (usual price $69.80). Every $5 from the sale of each item will be donated to the Unifem.
  2. Gift with purchase: Free 2-piece J.Co donuts and Ginvera Green Tea Whitening Complete Cleanser 50g with every copy of Her World purchased at the Glass House.
  3. Fabulous $50 Her World subscription deals: Save $22 and receive gifts such as fragrances, nail service gift cards and more.
  4. Lucky dip: Every $50 spent at the Her World Glass House gives each customer a chance to win fantastic prizes, including a Lenovo IdeaPad S10-3 worth $849.
  5. Desserts galore: Sample a range of J.Co freeze beverages, J.Cool yoghurt as well as J.Co Glazzy donuts at selected times, Fridays to Sundays.
  6. Special shopping deals: Check out shopping deals with our partners at the Glass House – Ginvera, HTC, Skechers, Blackberry and Sunsilk. 


Ms Elisabeth Gwee, Editor of Her World, says: “It was great to see how well the public responded to our first Glass House at Wisma Atria, and we are delighted to introduce our new T-shirt designs and fun activities planned for Bugis. We look forward to welcoming existing Her World readers, and making new fans.”

Mr Keith Png, designer of local fashion label KOOPS, says: “I’m elated to be involved and gratified to be one of the privileged few to design a T-shirt for Her World’s 50th anniversary. I’ve designed my T-shirt with a pretty bow – just like a present – which is a design element in KOOPS’ dresses. Everybody loves gifts, and there’s no better time than now for a special present like this!”

Mr Wykidd Song says: “It’s great that I’ve been chosen to design a T-shirt for Her World’s 50th anniversary. I love the idea that thousands of Singapore women are going to wear my design, which has a bit of an edge to it but still has mass appeal.”

The latest information and updates about the Her World Glass House are available online at
www.herworld.com.

Her World Glass House

Stop #2
Dates: 30 April to 27 May, 2010
Opening hours: 11.00am to 9.00pm
Venue: Level 1, Bugis Square, Bugis Junction

 


ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M


For more information, please contact:

Sherlyn Yap
Senior Executive
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1226
Mobile: 91770747
Email :
syap@sph.com.sg

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal,
www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

As the Publisher of Choice, SPH Magazines aims to deliver its best to meet the diverse needs and interests of readers and advertisers.

Visit
www.sphmagazines.com.sg for more information.

About Her World
Launched in 1960, Her World is Singapore’s most established monthly women’s magazine with the highest readership. Her World equips today’s achieving woman with useful information on fashion and beauty, topical women’s issues, career, health, relationships, and lifestyle trends. It inspires with engaging reads, keeps its audience updated on international trends, and covers relevant issues with depth, breadth and sophistication. Its readership is 196,000 (Source: AC Nielsen Media Index 2009), reinforcing its position as the best-read women's magazine in Singapore. Her World has won several awards over the last few years, including the MPAS Magazine of the Year (2009), Excellence in Magazine Design Award 2008 by SOPA, Gold Award in the 3rd Asia Print Awards 2005, and Silver Award for Magazine Design in the IFRA Asia Media Awards 2006. It has editions in Malaysia, Indonesia, Thailand and Vietnam.