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Singapore’s No.1 food & wine site, SoShiok.com, goes mobile with iPhone application

Singapore, 17 May 2010 -- Can't make up your mind about where to eat? Now, all you need to do is shake your iPhone a few times. The iPhone application of premier food website, AsiaOne's SoShiok.com, will throw up random dining recommendations for you.

This fun feature is just one of the many functions in the iPhone application launched by SoShiok.com, Singapore’s No. 1 food and wine website.

SoShiok.com is part of AsiaOne, the Internet portal of Singapore Press Holdings (SPH).

With the application, you can also read food reviews written by SPH's authoritative food critics, locate food outlets and share food reviews with others.

The search function of the iPhone application enables readers to locate eateries by specific names, or find those within the vicinity of their physical location.

For those who prefer to cook, there is also a recipe reference section complete with the list of ingredients that you can conveniently refer to while shopping.

The application makes it easy for people to submit their restaurant recommendations and pictures to the SoShiok.com website or to share them with friends and foodies via email, Facebook and Twitter.

Ms Chen Jingwen, Editor of SoShiok.com, said: “With the SoShiok.com iPhone application, our readers will be able to access and share our content with others whenever and wherever they are, providing them with an enhanced user experience.”

In celebration of the launch of its new iPhone application as well as SoShiok.com's second anniversary, it is partnering Royal Plaza on Scotts to offer a high-tea buffet for two worth $90 at the award-winning restaurant, Carousel, each week for four weeks starting 20 May.

To participate, all readers need to do is to take a photo of their favourite buffet dish at Carousel and send it together with a short write-up of minimum 20 words to say why that is their favourite dish, via the SoShiok.com iPhone application.

Visit www.soshiok.com for more information about the features of the iPhone application and details of the contest. The application can be downloaded free of charge from the iPhone’s application store.

Here are some screen shots of the SoShiok.com iPhone application:

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Mr Adrian Tay
Editor, AsiaOne
Tel: 6319 2322
Email: tayyta@sph.com.sg

Ms Selina Esther Lim
Assistant Manager
Corporate Communications
Tel: 6319 1872
Email:
limyl@sph.com.sg


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Outdoor Advertising
In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.