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Power up your gaming experience at Licence2Play!

Singapore, 21 May 2010 – Licence2Play (L2P), the much-anticipated gaming event, is back! Organised by Sphere Exhibits Pte Ltd (Sphere), a wholly-owned subsidiary of Singapore Press Holdings (SPH), the event will be held from 28 to 30 May 2010 at the Singapore Expo Hall 6B.

The three-day event offers the latest gaming innovations and products for both hardcore and recreational gamers. Visitors can look forward to mass gaming competitions, stage programmes, game demonstrations and great bargains for gaming PCs, laptops and accessories. Occupying more than 5,000sqm of exhibition space, L2P brings together for the first time two local game publishing giants – IAHGames Pte Ltd and Asiasoft Corporation Pte Ltd, that brought us gaming titles such as Maple Story, Counter-Strike and Blizzard - as well as game distributors and electronics retailers under one roof. See Appendix 1 for the exhibitors’ layout at L2P.

Mr. Chua Wee Phong, Executive Director, Sphere Exhibits Pte Ltd, said: “Riding on the success of last year's event, Licence2Play raises the bar in local gaming events by having two local gaming giants under one roof – IAHGames and Asiasoft. The event also endeavours to excite the gaming community and beyond with a plethora of activities such as highly anticipated game launches, a wide variety of game showcases and other attractions like toy and comic collectibles and fabulous retail bargains."

Some highlights of Licence2Play are as follows. See
Appendix 2 for a complete list of event highlights.

New Game launches

Infocomm Asia Holdings (IAH) and Asiasoft Online (ASO) will be releasing their latest games titles at L2P. Counter-Strike Online now comes with new massively multiplayer online role-playing games (MMORPG) elements such as character levelling and leaderboard rankings.

Visitors can try their hands on the newly-launched “Requiem: Alive” game on Asiasoft’s @Global Games platform. Touted as the bloodiest MMORPG ever made, Requiem:Alive offers an endless string of intriguing quests and fights as players transform into ferocious beasts to battle with other players. With large amounts of gore and blood spill expected, it is not a game for the faint hearted.

Game Title Showcases

IAH’s One Asia Gaming competition sees participants from Singapore, Malaysia, Thailand and Vietnam compete on the EA SPORTS™ FIFA Online 2 Showcase and promotion, based on the upcoming World Cup 2010 in South Africa.

Avid gamers can look forward to the Animal Kaiser Challenge, the popular Arcade Card battle game. Players stand a chance to win the complete collection of Animal Kaiser Version 3 cards.

Fans of IAH’s staple games - Granado Espada and Dragonica – can obtain new patch releases that will take the games to new playing levels. Rare in-game items from the 2 games will also be auctioned at L2P for a good cause. All proceeds from the auction will go to the Association for Persons with Special Needs (APSN).

Toy Carnival @ Licence2Play & Movie Mania showcase

This year’s Toy Carnival features12 exhibitors selling the latest toys, comics, cards & and collectibles from the latest anime & movies from popular brands Bandai, Takara Tomy, Hot Toys, Enterbay, Sideshow & DID. It is organised by Falcon’s Hanger, a diversified wholesaler/retailer serving local and overseas toy collectors via various retail and web-based channels.

Movie Mania will showcase its highly detailed movie costumes of iconic superheroes and super villains. Popular movie characters will interact and mingle with the crowd at Licence2Play. Expect a visual feast with the Movie Mania showcase on stage as it brings to life scenes from memorable movies such as Predators, Nightmare on Elm Street and Terminators vs. Resistance.

Other programme showcases

Gesture-based interaction games with XYZ Wave Pte Ltd
XYZ Wave Pte Ltd leverages on the creative application of 3-D gesture recognition, augmented reality and video gaming technologies to design and deliver immersive user experience in the games it creates. At L2P, it will showcase its two latest casual game collaborations in promotion of family gaming fun and entertainment – “Let’s Recycle” and “Project GGGoal”.

Game2Read: “Play the game, Read the book!”
What better way to indulge in the fantastical world of gaming than to find out more by reading its books? Helmed by National Library Board, its “Game2Read” booth allows gaming enthusiasts to pick up titles of their favourite games like World of Warcraft, Halo and Tom Clancy’s Splinter Cell and more. Gaming related books, magazines and game software will be on display and available for loan by visitors.

Gaming Hardware, Peripherals and Electronics Highlights

Lenovo Laptops – For Work and especially for Play
Lenovo and Intel are collaborating for the first time to showcase the Y550P at Licence2Play. The IdeaPad Y550P runs on the latest Intel Core i5 processor as the choice notebook for today’s mainstream gamers.

Lenovo’s IdeaPad Y550P is the official gaming laptop used in Licence2Play’s TNP Cyberchallenge area and at the IAH Games booth.

Lenovo launched its very own Idea consumer products only two years ago, and today, it has become a respected brand, marked by its growing presence in the gaming community. Lenovo’s sponsorship of Lenovo IdeaPad Y550P and recent launches of the Lenovo IdeaPad Y460 – the ultimate gaming notebook – and the Lenovo IdeaCentre B500 – the high performing multimedia All-in-One desktop – showcase the company’s innovative multimedia tools that enhance users’ entertainment experience.

3D Gaming Experience by Samsung 3D
Samsung leads the foray into 3D technology with the introduction of the first ever 3D gaming experience. With the recent launch of the 3D TVs, Samsung ups the experience another notch with the introduction and showcase of 3D gaming at Licence2Play. This is also the first time consumers can experience a full-fledged 3D gaming experience at an electronics and gaming fair.

Best Electronic Deals by AudioHouse
Splurge on the latest electronics and gadgets such as high definition plasma TVs, gaming PCs, peripherals and more. Be spoilt for choice with a full range of electronics going at below wholesale prices and irresistible freebies!

Unbeatable Electronics deals:
- 42” HDTV from $499 + free video camera worth $399
- Netbook from $399 + free LG handphone worth $199 (no contract)
- Japan branded digital camera from $59 + free Flashdrive worth $39

For more information on Licence2Play, visit www.licence2play.com.sg.



Issued by Singapore Press Holdings Limited
Co. Regn. No. 198402868E

For media enquiries, please contact:

Ms Mandy Wong
Senior Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID – 6319 2150
Email –
mandyw@sph.com.sg

Ms Adeline Tan
Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID – 6319 1675
Email – adetan@sph.com.sg

Mr Yeo Siew Chi
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1586

HP - 9749 5105
Email – yeosc@sph.com.sg



About Sphere Exhibits Pte Ltd

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.