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Licence 2Play returns for its second year

Over 10,000 visitors within first hour of opening

Singapore, 28 May 2010 – Licence2Play (L2P), the much-anticipated gaming event by Sphere Exhibits, a wholly-owned subsidiary of Singapore Press Holdings (SPH) opened its doors at 11am this morning, with thousands of gamers and bargain hunters queuing at the entrances to the Singapore Expo Hall 6B from as early as 7am.

A perfect start to the school holidays for 15-year old student Ryan Tan, who said. “I have been queuing up since 8am this morning so that I can be one of the first to get my hands on the long-awaited StarCraft® II to kick start my new gaming adventure this school holidays.”

This year’s L2P promises a bold, exciting visual and playing experience for visitors and gamers alike, with thematic booths from IAHGames Pte Ltd, Asiasoft Corporation Pte Ltd, Lenovo, Seagate and Samsung showcasing their latest gaming titles and products and accessories.

Spanning 5,000sqm this year, the three-day event brings to visitors the latest gaming innovations and products for both hardcore and recreational gamers. Visitors can look forward to mass gaming competitions, stage programmes, game demonstrations and great bargains for gaming PCs, laptops and accessories. This is also the first time that Lenovo and Intel are in collaboration in such a big scale at a local gaming event - All the laptops used for the gaming competitions and demonstrations at L2P are provided by Lenovo, and powered by Intel.

Bargain hunters were in for a steal with the Wholesale Electronics Fair offering lowest wholesale prices for major electronics brands with branded net-books going from as low as $379 all with a free LG handphone worth $199, and digital cameras from $69.

Licence 2Play is held at the Singapore Expo Hall 6B from 28 to 30 May 2010 and is opened daily from 11am – 9pm. Admission is free .

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E


For media enquiries, please contact:

Ms Mandy Wong
Senior Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID – 6319 2150
Email –
mandyw@sph.com.sg

Ms Adeline Tan
Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID – 6319 1675
Email – adetan@sph.com.sg

Mr Yeo Siew Chi
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1586

Email – yeosc@sph.com.sg


About Sphere Exhibits Pte Ltd

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.


Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.


Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.


Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.