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Lifestyle

We bring you the latest in fashion and beauty, home and decor, luxury lifestyle, tech gadgets, health and more. Our portfolio of lifestyle brands keeps you on top of trends and contemporary conversations.

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Our Lifestyle Titles

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F ZINE

The authority on youth culture and fashion. Previously known as FEMALE, F ZINE documents what matters to the next generation: fashion, beauty, pop culture, lifestyle experiences – and the perspectives shaping how young people live, express, and define themselves.

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Harper’s BAZAAR Singapore

The leading authority on the fashionable life in Singapore. Harper’s BAZAAR Singapore is the modern women’s guide to the best of fashion, beauty, design, travel and culture.

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HardwareZone

The best of consumer technology in Singapore and how it’s shaping the audience’s world today. For 23 years, HardwareZone has been breaking tech news, creating exclusive features, reviewing the latest products and leading the way in detailed roadtests.

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Her World

Singapore’s #1 women’s media brand. Useful, inspiring and empowering information for today’s women who are stylish, career driven and lead busy, professional lives.

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Home & Decor

For 35 years, Home & Decor has been an authority on stylish home living and renovation ideas. It is both a useful, practical resource, and a source of design inspiration.

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ICON

The definitive luxury Chinese guide for bilingual high-net-worth women. Features women at the top of their game, exclusive events around the world and extensive coverage on the latest watch and high jewellery pieces.

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Nuyou

Quintessential go-to title for the bilingual millennial career women who are trend-savvy, beauty-conscious and want to stay up-to-date on Asian celebrity news and culture.

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The Peak

The Peak is an authoritative source on business and luxury living, offering thought leadership, in-depth interviews and insightful coverage on passion pursuits such as horology, fashion, dining, arts and culture.

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The Singapore Women’s Weekly

The lifestyle bible for the modern family woman who tries to find the balance between work, family and her own wellbeing. Key content verticals include family, food, health & style, home.

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HeyKaki

A Chinese media brand focused on creating video content for young adults. Watch our hosts share candid views, recommend hot spots to visit, and take part in fun challenges.

About Our Audience

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69% female, with 43% aged 25 to 39

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78% will pay more for quality goods

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86% consider financial independence as top priority

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1 in 4 will consider buying products or services advertised in magazines

Source: GfK Singapore Audience Study (2022), Milieu (2023)

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71% female, 29% male

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90% sees importance in looking good, 68% sees themselves as well-dressed

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60% are aged between 25 to 54

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59% are working professionals, 23% own investment/ bonds/ funds

Source: GfK Singapore Audience Study (2022) , Milieu (2023)

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67% female, 33% male

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33% has a monthly household income of $10,000 and above

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1 in 3 are aged between 25 to 39

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67% seek opinions and reviews when making decisions

Source: GfK Singapore Audience Study (2022), Milieu (2023)

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62% female, 38% male

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84% consider financial independence their top priority

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4 in 5 are aged between 25 to 54

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69% are working professionals

Source: GfK Singapore Audience Study (2022)

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48% female, 52% male

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1 in 3 has monthly household income $10,000 and above

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61% are aged between 30 and 49

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43% are investors, 1 in 3 are car owners

Source: GfK Singapore Audience Study (2022)

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36% female, 64% male

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7% have monthly personal income $10,000 and above

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56% are aged between 25 to 54

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58% are working professionals, 38% own investment/funds/bonds

Source: GfK Singapore Audience Study (2022)

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64% reside in 4 or 5-room HDB flats

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66% respond to lifestyle content online after reading

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1 in 4 reside in private apartments or landed properties

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2 in 3 are aged between 25 to 54

Source: GfK Singapore Audience Study (2022)

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11% are Millennial Mums between 25 and 39 years old

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1 in 3 reside in private property

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1 in 2 are married

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45% have kids

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1 in 10 will consider buying or would have already purchased products or services featured in magazines

Source: GfK Singapore Audience Study (2022)

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60% male, 40% female

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1 in 4 reside in private property

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53% are between 15 and 39

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69% are working professionals

Source: GfK Singapore Audience Study (2022)

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63% female, 37% male

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80% are grocery buyers

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54% are aged between 25 and 54

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69% are working professionals

Source: GfK Singapore Audience Study (2022)

Highlights

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