
Lifestyle
We bring you the latest in fashion and beauty, home and decor, luxury lifestyle, tech gadgets, health and more. Our portfolio of lifestyle brands keeps you on top of trends and contemporary conversations.
Our Lifestyle Titles

F ZINE
The authority on youth culture and fashion. Previously known as FEMALE, F ZINE documents what matters to the next generation: fashion, beauty, pop culture, lifestyle experiences – and the perspectives shaping how young people live, express, and define themselves.

Harper’s BAZAAR Singapore
The leading authority on the fashionable life in Singapore. Harper’s BAZAAR Singapore is the modern women’s guide to the best of fashion, beauty, design, travel and culture.

HardwareZone
The best of consumer technology in Singapore and how it’s shaping the audience’s world today. For 23 years, HardwareZone has been breaking tech news, creating exclusive features, reviewing the latest products and leading the way in detailed roadtests.

Her World
Singapore’s #1 women’s media brand. Useful, inspiring and empowering information for today’s women who are stylish, career driven and lead busy, professional lives.

Home & Decor
For 35 years, Home & Decor has been an authority on stylish home living and renovation ideas. It is both a useful, practical resource, and a source of design inspiration.

ICON
The definitive luxury Chinese guide for bilingual high-net-worth women. Features women at the top of their game, exclusive events around the world and extensive coverage on the latest watch and high jewellery pieces.

Nuyou
Quintessential go-to title for the bilingual millennial career women who are trend-savvy, beauty-conscious and want to stay up-to-date on Asian celebrity news and culture.

The Peak
The Peak is an authoritative source on business and luxury living, offering thought leadership, in-depth interviews and insightful coverage on passion pursuits such as horology, fashion, dining, arts and culture.

The Singapore Women’s Weekly
The lifestyle bible for the modern family woman who tries to find the balance between work, family and her own wellbeing. Key content verticals include family, food, health & style, home.

HeyKaki
A Chinese media brand focused on creating video content for young adults. Watch our hosts share candid views, recommend hot spots to visit, and take part in fun challenges.
About Our Audience

69% female, with 43% aged 25 to 39

78% will pay more for quality goods

86% consider financial independence as top priority

1 in 4 will consider buying products or services advertised in magazines
Source: GfK Singapore Audience Study (2022), Milieu (2023)

71% female, 29% male

90% sees importance in looking good, 68% sees themselves as well-dressed

60% are aged between 25 to 54

59% are working professionals, 23% own investment/ bonds/ funds
Source: GfK Singapore Audience Study (2022) , Milieu (2023)

67% female, 33% male

33% has a monthly household income of $10,000 and above

1 in 3 are aged between 25 to 39

67% seek opinions and reviews when making decisions
Source: GfK Singapore Audience Study (2022), Milieu (2023)

62% female, 38% male

84% consider financial independence their top priority

4 in 5 are aged between 25 to 54

69% are working professionals
Source: GfK Singapore Audience Study (2022)

48% female, 52% male

1 in 3 has monthly household income $10,000 and above

61% are aged between 30 and 49

43% are investors, 1 in 3 are car owners
Source: GfK Singapore Audience Study (2022)

36% female, 64% male

7% have monthly personal income $10,000 and above

56% are aged between 25 to 54

58% are working professionals, 38% own investment/funds/bonds
Source: GfK Singapore Audience Study (2022)

64% reside in 4 or 5-room HDB flats

66% respond to lifestyle content online after reading

1 in 4 reside in private apartments or landed properties

2 in 3 are aged between 25 to 54
Source: GfK Singapore Audience Study (2022)

11% are Millennial Mums between 25 and 39 years old

1 in 3 reside in private property

1 in 2 are married

45% have kids

1 in 10 will consider buying or would have already purchased products or services featured in magazines
Source: GfK Singapore Audience Study (2022)

60% male, 40% female

1 in 4 reside in private property

53% are between 15 and 39

69% are working professionals
Source: GfK Singapore Audience Study (2022)

63% female, 37% male

80% are grocery buyers

54% are aged between 25 and 54

69% are working professionals
Source: GfK Singapore Audience Study (2022)