SPH Media’s The Great Festive Vibe: Shop & Win campaign went live on 1 November, and the results from the first half of the month alone are showing that shoppers are active and spending, with over 2,200 entries and an Average Transaction Value over $400!
That is a staggering 13 times more than the $30 minimum spend to enter, showing that beyond participating in the contest, they are high-value consumers who are ready to spend. The lure of more than $200,000 in prizes, from vouchers and tour packages to the grand prizes of a Proton e.MAS 7 and Aion V don’t hurt either!
Limited spots, unbelievable opportunities
It’s time to join industry leaders like OG, Harvey Norman, Nestlé, ASA Holidays, Blackmores, and Royal Caribbean in capturing holiday spending from Black Friday, Christmas, Lunar New Year, and Hari Raya Puasa.
But you need to act fast, because slots for new advertisers are very limited! Don’t miss out on the fully-loaded, multi-platform media blitz that boosts even more awareness for this festive phenomenon!
Comprehensive digital presence: The campaign is supported by a dedicated microsite (shopandwin.sph.com.sg) for entry submissions and is fueled by digital banners running across the entire SPH network.
Radio and social saturation: Listeners are hearing about the campaign through live reads and social reels on KISS92FM & UFM.
High-visibility Out-of-Home: We’re prominently displayed on SPH Media’s OOH screens, and partners are also showcasing the campaign visuals on their own paid OOH platforms.
Prime in-store presence: Partners like Harvey Norman and OG are already using the "Shop & Win" in-store tent cards and wobblers at their sale counters and on in-store digital screens.
Massive print exposure: Full and half-page ads are running across all major publications, including The Straits Times, Lianhe Zaobao, Berita Harian, Tamil Murasu, and Shin Min Daily News.
So don't be left out. This is your final call to join The Great Festive Vibe and connect with the most valuable shoppers of the season. Get in touch with your SPH Media account manager or contact us by clicking on the button below now!
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