For 25 years, Harper’s BAZAAR Singapore has been a first mover in culture.
Across fashion, art, beauty, design, and modern luxury, we’ve championed creative voices, spotlighted emerging tastemakers, and shaped the narratives that define style across the region.
But BAZAAR has never been content simply reporting on culture — we've always been a home for it. A meeting point where global luxury intersects with regional creativity, and where audiences come not just for inspiration, but for a genuine point of view.
As we mark our 25th anniversary, we're not looking back. We're stepping forward — and we're inviting brands to come with us, and shape the experiences that define culture for years to come.
A Community That Doesn't Just Follow Culture
The BAZAAR community is sophisticated, culturally engaged, and deeply connected to the world of luxury and creativity. They don't scroll passively. They come to BAZAAR for perspective, discovery, and entertainment filtered through a trusted editorial lens.
That trust shows up in the numbers:
- 966,000 followers across social platforms
- 14.4 million average monthly video views
- 2.8 million average monthly engagements1
- 13.72% average monthly engagement rate — more than 3x the Singapore industry benchmark of 2.1–3.8%2
Beyond just reach, it is a reflection of something deeper: an audience that doesn’t just consume culture, but participates in it.
1Social Media Metrics Source: Sproutsocial, Jan-Dec 2025
2Hashmeta
Introducing House of BAZAAR
To mark our milestone year, we're bringing the BAZAAR universe off the page.
House of BAZAAR is a three-day immersive exhibition taking place at Marina Bay Sands — designed as a curated "house" of eight uniquely crafted rooms. Each one a world seen through the BAZAAR lens built to spark curiosity, invite interaction, and create moments participants will naturally want to capture and share.
Picture a champagne-filled bathtub in a decadent bathroom scene where models serve sparkling drinks. Or a vibrant flower-filled garage where couture meets automotive artistry.
This is editorial storytelling brought to life — and it only happens once.
A Three-Day Cultural Moment
House of BAZAAR unfolds across three carefully curated days:
- Day 1: Private Day (Invite-only) — An invite-only celebration with 200–300 VIP guests, including celebrities, tastemakers, influencers, partners, and cultural leaders.
- Day 2 Morning: Private Programme — A dedicated session for BAZAAR Academy members and emerging Gen Z creators, producing social-first content that reaches new creative communities.
- Day 2 Afternoon & Day 3: Public Days — Thousands of visitors are invited to explore the House, interact with installations, and share their experiences across social platforms.
Together, we envision these moments to create a powerful blend of exclusivity, community engagement, and cultural impact.
Partner With Us: Own a Room, Shape a Moment
House of BAZAAR offers something brands rarely get: the chance to move beyond visibility and into genuine community activation and cultural participation.
With only eight rooms available, each partnership is intentionally exclusive. As an Official Room Partner, your brand owns a fully immersive world that audiences can explore, interact with, and remember long after they leave.
Every partnership is built around your brand — a tailored omnichannel experience that spans digital visibility, editorial storytelling, and real-world engagement:
- Partner branding across all HB25 campaign touchpoints, including The Straits Times, The Business Times, and other relevant lifestyle titles
- Social content integration — posts, stories, and short-form video
- A dedicated advertorial exploring your brand's synergies with BAZAAR
- Inclusion in House of BAZAAR recap coverage
- Four dedicated pages in the January 2027 issue of Harper's BAZAAR Singapore, extending campaign mileage
- VIP access for invited guests on Private Day
- Curated on-site brand integration within your room
- One additional signature initiative to extend the partnership beyond the event
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Extending Your Brand: Three Ways to Continue Your Story
Each partner can choose one signature initiative to deepen their collaboration with BAZAAR beyond the exhibition.
- BAZAAR Bite Club — An intimate dinner series hosted in the homes of personalities central to BAZAAR's journey. Small guest lists, meaningful conversations, and genuine cultural connection.
- BAZAAR Academy NewGen — Emerging creators develop social-first campaigns under the mentorship of BAZAAR editors, producing authentic content that resonates with younger audiences.
- 4-Page Product Showcase — A collectible print moment in BAZAAR's milestone issue, elevating your brand and products through premium editorial context.
This is a Moment That Happens Only Once
House of BAZAAR is not simply an event. It is the physical expression of 25 years of community building and cultural influence. With just eight rooms, this is where creativity meets luxury, and where brands become part of a story worth telling.
Ready to be part of it? Bring your ideas to life with a story that matters. Contact your account manager today or hit the “Contact Us” button below, and let’s create your next winning campaign, together.
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