In Perspective: From insight to impact

Powered by Insights, Built for Engagement

Using zero-party signals, combined with first-party data and enriched by trusted third-party research, delivers reliable insights.

These insights are then translated by subject matter experts into actionable content that explains the “what” and “why” for customers — driving engagement and strengthening brand trust.


What’s In It For Brands

1. Insights | Research

  • Capture audience sentiment via online polls and first-party data for direct insights
  • Leverage public surveys and third-party research to deliver validated insights that that shape public sentiment

2. Activation | Roundtable Forum & Coverage

  • Join a newsroom-moderated panel with industry experts, grounded in research insights
  • Position your brand as a credible voice in the conversation
  • Gather forum insights to guide strategies and content with research-backed, real-world perspectives

3. Amplification | Content & Media

  • Mixed media video highlighting key research findings, in both English and Chinese
  • Article series: Client-branded content in print and digital editions of The Straits Times, extended to Lianhe Zaobao or The Business Times
  • Adaptation of the video to audio format, in both English and Chinese, amplified across Kiss92 FM and UFM100.3 FM

Timelines are indicative and may change. Terms and conditions apply.

Turn data into dialogue, dialogue into trust.

To learn more about pricing and details, kindly reach out to your sales manager or use the Contact Us button.

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