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In Perspective: From insight to impact

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Powered by Insights, Built for Engagement

In Perspective is a research-led content programme by SPH Media that combines insight-driven storytelling with expert perspectives on key issues shaping society.

Research is the foundation of every In Perspective programme. Through bespoke third-party consumer research, we uncover the insights that matter most to audiences. These insights are then translated by subject matter experts into actionable content that explains the “what” and “why” for customers - driving engagement and strengthening brand trust.

What’s In It For Brands

1. Insights | Research

  • Leverage public surveys and custom third-party research to deliver validated insights that shape public sentiment

2. Activation | Roundtable Forum & Coverage

  • Join a newsroom-moderated panel with industry experts, grounded in research insights
  • Position your brand as a credible voice in the conversation
  • Gather forum insights to guide strategies and content with research-backed, real-world perspectives

3. Amplification | Content & Media

  • Article series: Client-branded content in print and digital editions of The Straits Times, with the option of extending to Lianhe Zaobao, Berita Harian and Tamil Murasu.
  • Mixed media video highlighting key research findings, in both English and Chinese, amplified across SPH Media social media platforms.
  • Adaptation of the video to audio format, in both English and Chinese, amplified across Kiss92 FM and UFM100.3 FM

Timelines are indicative and may change. Terms and conditions apply.

Turn data into dialogue, dialogue into trust.

To learn more about pricing and details, kindly reach out to your sales manager or use the Contact Us button.

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