In July 2025, The Straits Times will mark its milestone 180th year of being Singaporeans’ trusted news source.
As part of the celebration, it will drive a year-long campaign that taps into its continued relevance to the community and innovations that engage its audience daily.
Leverage these initiatives to reach a diverse audience and increase your brand visibility together with The Straits Times.
- ST Podcasts Live: Engage and Explore
- What’s the News?: Interactive Quiz & Showcase
- Headstart: Panel Discussion
- ST180 Travelling Exhibition
The Straits Times will also be publishing a special 180th-year print supplement on 27 April next year that will celebrate the title’s impact on the lives of Singaporeans through stories, photos, graphics, and videos. Advertisements and advertorials are available for sponsorship.
Contact your SPH Media account manager for more details and information about each package.
Terms and conditions apply.
The ST180 packages
1. ST Podcasts Live: Engage and Explore
Reach Gen Z and millennials in a live podcast recording with an audience of 60-100 participants on timely and relevant topics followed by an interactive Q&A session with panellists.
Sponsors can collaborate with the ST podcast team on the theme or topic and field a subject matter expert to enhance the brand’s visibility and demonstrate how it is making a positive impact in our community.
ST Podcasts Live will be conducted every alternate month from February to December 2025.
Booking deadline: Two months before the start of the publicity
2. What's the News?: Interactive quiz and showcase
Be one of the 5 brands to engage with a captive Gen Alpha community through a travelling showcase and inter-school quiz competitions across six hosted sessions.
Sponsors’ products/offerings may be featured as part of the showcase (subject to editorial approval). This provides a stellar opportunity to enhance your brand visibility and engage a dynamic audience of students and educators.
What’s The News? will be held from February to May 2025.
Booking deadline: 31 December 2024
3. Headstart: Panel Discussion
Be one of only 3 brands with the opportunity to engage youths via an intimate panel discussion on trending topics such as financial literacy with an audience of 40 to 50 attendees.
Sponsors may feature their product offerings as part of their discussion and be part of the panel (subject to editorial approval).
The Headstart panel discussion will be held from February to December 2025.
Booking deadline: Three months before the planned event date
4. ST180 Travelling Exhibition
Take this unique and exclusive opportunity to tell your brand story through the years together with The Straits Times in a travelling multimedia exhibition that journeys through time to showcase the past 180 years of journalism.
Visitors will engage with a captivating series of visual displays across three locations, including a rich array of multimedia content, captivating videos, podcasts, and other digital offerings for an immersive and interactive experience.
The travelling exhibition will be launched on 11 July next year and run until September 2025.
Booking deadline: Three months before the launch of the exhibition
Contact us if you are interested in exploring the ST180 packages.
Stay updated with the latest news and events with our monthly newsletter
