Explore an abundance of sponsorship opportunities such as high-frequency airplay, meet and greets with DJs, product sampling, and more to reach your target audience during this festive period at special prosperity rates by SPH Media’s Chinese Radio station UFM100.3 and 96.3好FM
Sponsorship packages
1. Generic LNY song sponsorship package
Leverage the high-frequency airplay of commonly-heard LNY Songs.
Campaign period: 29 January 2024 - 25 February 2024
Entitlements include:
- Commercial spots
- Tag-ons
- Adlibs
2. Info-capsules sponsorship package
Engage audiences with interesting Lunar New Year-related info-capsules such as horoscope (星座) and trivia.
Campaign period: 29 January 2024 - 25 February 2024
Entitlements include:
- Tag-on info capsules
- Commercial spots
- Adlibs
3. Office/house visit sponsorship package
Spread the festive joy in houses/offices with an opportunity for product sampling!
Campaign period: 29 January 2024 - 25 February 2024
Entitlements include:
- Event trailers with tag-on
- Commercial spots
- Post-event capsules with tag-on
- Adlibs
- DJ appearance for 1-hour visit (no hosting)
- Social media blurb with credit mentions
- Logo acknowledgment on publicity banner (If available)
- Note: Product samples are to be provided by the sponsor
4. Roadshow hosting sponsorship package
Delight your customers through our station’s DJs, who will interact with them on-site with fun and games at your event!
Campaign period: 29 January 2024 - 25 February 2024
Entitlements include:
- Registration trailers with tag-on
- Commercial spots
- Roving reports across 2 hours
- Adlibs
- 2xDJ hosting for 1 hour
- Logo acknowledgment on publicity banner (If available)
- Social media blurb with credit mentions
- Event logistics
5. Reunion lunch/dinner with listeners sponsorship package
Host a LNY gathering at your own F&B outlet or venue of choice with our station DJs and our listeners.
Campaign period: 29 January 2024 - 25 February 2024
Entitlements include:
- Registration trailers with tag-on
- Commercial spots
- Adlibs
- 2xDJ hosting for 1 hour
- Logo acknowledgment on publicity banner (If available)
- Social media blurb with credit mentions
- Event logistics
6. Station reunion lunch/dinner + New Year’s Eve programme sponsorship package
Sponsor UFM100.3 and 96.3好FM’s reunion dinners and hear the post capsules played during the 4-hour programme on LNY Eve between 8pm to 12pm.
Campaign period: 5 February 2024 - 10 February 2024
Entitlements include:
- Trailers with 10-seconds tag-on
- Sweepers
- Commercial spots
- Logo acknowledgment on publicity banner (If available)
- Social media blurb with credit mentions
7. 96.3好FM customised LNY on-air game
Choose from the three available games — Mystery Box (猜宝箱), Recite the Zodiac (12生肖), and Memory Game (考你的听力和记忆).
Campaign period: 29 January 2024 - 9 February 2024
Entitlements include:
- Publicity trailers with tag-on
- Commercial spots
- Lead-out during game
- Logo acknowledgment on publicity banner (If available)
8. UFM100.3 customised LNY on-air game
Choose from the three available games — Bar quiz, 轰隆隆 Rumbling Game, and Easy Not Easy Game
Campaign period: 29 January - 2 February 2024 or 5 February - 9 February 2024
Entitlements include:
- Publicity trailers with tag-on
- Commercial spots
- Lead-out during game
- Logo acknowledgment on publicity banner (If available)
Booking deadline
15 December 2023
Terms and conditions apply.
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