Shop & Win returns for 2026–2027, and it's bigger than ever.
One of Singapore's most rewarding shopping campaigns, Shop & Win is back to connect brands with highly engaged, high-value consumers at the exact moments they're ready to spend.
Not passive browsers, but active shoppers looking to upgrade, refresh, and treat themselves across lifestyle categories from dining and travel to fashion and home.
Across two high-impact editions, your brand gets sustained visibility throughout the year's most commercially powerful periods. Here's what that looks like:
Two Editions. Two Peak Seasons. One Continuous Opportunity.
Mid-Year Edition | June – July 2026 Timed to the mid-year school and summer holidays retail surge, this edition captures deal-driven shoppers actively looking to make the most of seasonal promotions before the year-end rush hits.
Year-End Festive Vibe | October 2026 – January 2027 The biggest spending season of the year. 11.11, Black Friday, Christmas, year-end celebrations — this edition builds momentum right through to the new year, when consumer wallets are wide open.
Together, both editions give brands up to six months of continuous presence across Singapore's most important retail periods.
It Works. Here's the Proof.
The most recent edition, Shop & Win 2025: The Great Festive Vibe, ran from November 2025 to March 2026, covering Black Friday, Christmas, Lunar New Year, and Hari Raya Puasa.
The results spoke for themselves:
10 participating brand partners
10,470+ campaign entries
$4.42M total transaction value in just 3 months
$400+ average transaction value — more than 13x the minimum $30 spend threshold
What this highlights is that these aren't casual contest entrants. They're high-value consumers actively spending — and your brand gets to be part of that.
Simple Mechanics, Strong Participation
Shop & Win 2025: The Great Festive Vibe
The campaign is built to encourage repeat engagement without friction.
Shoppers earn one entry for every $30 spent in a single receipt at participating merchants, up to50 entries per receipt. Receipts are submitted through the dedicated microsite at shopandwin.sph.com.sg.
SPH Media subscribers get an extra edge — three times the entries for every receipt submitted, giving them more reason to shop with participating brands.
With exciting prizes designed to drive real participation, shoppers stand to win:
Mid-Year Edition: Family package tours to Japan or Korea with Business Class flights, plus a home makeover package
Year-End Festive Vibe: A car and a balcony-suite cruise for a family of four
Multi-Platform Visibility Across the SPH Media Network
Shop & Win is supported by one of the most comprehensive multi-platform rollouts in the SPH Media ecosystem, keeping your brand visible throughout the campaign.
Digital: Dedicated campaign microsite and banners across the SPH Media network
Radio & Social: On-air promotions, live reads, and social content on Kiss92 and UFM 100.3
Out-of-Home: Campaign visuals across SPH Media's OOH screens and partner platforms
In-Store: Tent cards, wobblers, and digital screens at sale counters
Print: Full and half-page ads in The Straits Times, Lianhe Zaobao, Berita Harian, Tamil Murasu, and Shin Min Daily News
What This Means for Brands
Shop & Win delivers across three dimensions that matter most to brands:
1. Awareness Multi-platform exposure across Singapore's most trusted omnichannel media network, with integration into campaign creatives, the microsite, and all key consumer touchpoints. You reach four distinct consumer personas: shoppers, food lovers, travellers, and homeowners.
2. Engagement Co-branded activations drive real footfall and purchases. Social video content, DJ activations, and radio segments keep the campaign conversation alive between shopping moments.
3. Results Up to six months of continuous presence across peak spending periods, translating directly into traffic, purchases, and meaningful brand-consumer interaction both online and in-store.
Don't Just Run a Promotion. Be Part of Something Bigger.
Shopping seasons are the most commercially powerful and lucrative moments in the consumer calendar.
With Shop & Win, brands can move beyond simple promotions and become part of a proven platform that rewards spending, builds excitement, and keeps your brand front of mind — long after a single ad would have been forgotten.
Ready to capture the opportunity? To partner with us in the upcoming Shop & Win 2026–2027 editions, please reach out to your account manager today or hit the “Contact Us” button.
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