Singapore’s largest biannual automotive event, The Car Expo, returns in 2026 following the roaring success of last year’s editions.
Taking place on 9–10 May and 24–25October at the Singapore EXPO, the event continues to demonstrate its strength as a proven platform to connect directly with serious car buyers and enthusiasts alike. From brand-new launches to pre-owned vehicles and motoring accessories, the event remains the premier destination for attractive deals and real buying opportunities.
Consistently Defying Expectations, Even in Challenging Market Conditions
Despite COE prices remaining elevated in 2025, last year’s events delivered impressive outcomes:
Over $350 million in car sales generated
More than 1,500 cars sold
65% average first-time visitors
The September 2025 edition alone featured 48 participating brands, including 36 authorised distributors, 6 pre-owned dealerships and 6 accessory and service specialists.
Seven new exhibitors joined the show, including authorised distributors AVATR, CUPRA, IM Motors and Leapmotor, alongside pre-owned dealerships Auto Selection, MYCAR and Vin’s Automotive Group. Their participation reflects the event’s continued relevance across the industry.
And beyond the immaculate vehicle displays, the event’s excitement was amplified by exclusive, show-only deals, daily giveaways, and vehicular-themed games.
A Timely Opportunity for Automotive Brands
The upcoming editions come at an interesting time for the automotive market. With changes to the Preferential Additional Registration Fee (PARF) rebate scheme and continued incentives for electric vehicles, buying behaviour is evolving.
Many consumers are reassessing their options, whether upgrading, switching to EVs, or exploring the pre-owned market. The Car Expo provides brands with the opportunity to meet these customers at the right moment, when purchase intent is high.
The SPH Media Advantage: What Last Year’s Successes Highlighted
1. Connecting You with Purchase-Ready Buyers
Last year’s visitor profile reflected a mature, financially ready audience:
27.6% aged 40–49
26.6% aged 50–59
23.2% aged 30–39
More importantly, 99% of visitors reported being satisfied with their experience at the event. This is more than just strong footfall; it’s a targeted audience with real purchasing intent.
2. Brand Visibility Beyond the Show Floor
SPH Media supported The Car Expo with an integrated marketing approach across print, digital, social, radio and out-of-home platforms.
The campaign included:
Extensive print coverage across four languages
High-impact OOH placements
Sustained digital and social amplification
Over 600 radio spots across multiple stations
This ensured brands remain top-of-mind well beyond the show floor.
3. Sustained Engagement Through On-Site Experiences
On-site, visitors enjoyed live DJ sets from Kiss92 and ONE FM 91.3, interactive activities such as trivia segments and racing games, and engaging brand experiences that encouraged meaningful conversations between sales teams and potential buyers.
Purchase incentives such as $1,000 in SPC vouchers for car buyers, and exclusive limited-edition merchandise for early visitors further drove conversion.
Together, this created a well-rounded platform that supported awareness, engagement and conversion before, during and after the event.
This ensured brands remain top-of-mind well beyond the show floor.
2025 Event Highlights
Partner With Us to Fast-Track Your Results
The Car Expo continues to be a key event in Singapore’s automotive landscape, bringing together trusted brands, serious buyers, and strong media support under one roof.
We invite you to join us in the upcoming edition and steer your brand into the forefront of Singapore’s automotive scene, where customers are actively looking to buy.
For sponsorship packages and pricing details, please reach out to your sales manager or click the “Contact Us” button.
Thanks for your interest! Please leave your details below and we will get in touch with you soon.
Fields marked with * are mandatory.
Thank You!
We have received your submission and will follow up shortly.
Stay updated with the latest news and events with our monthly newsletter
