SPH Lifestyle Media launches HACKS! — Social how-to videos that position brands as consumer solutions

Ask yourself this: What do you do when you want to learn how to do things? More often than not, your first instinct is to go online for the answer you need. That is also exactly what your target audience does, and now, you can place your brand in consumers’ minds as they search for these answers!
For the first time, selected SPH Lifestyle Media brands are offering a “how-to” social media video package that puts your brand front and centre as the solution that will help them get what they want done. This gives you easily digestible videos that show audiences your product USPs, and why they need it in their lives.
With this, you can leverage an SPH Lifestyle media subject matter expert to be the credible source of information to answer problems that audiences are searching for. They will come from our participating brands, which can talk about the following themes:
- Home & Decor: Home design, maintenance, organisation, repair, etc.
- HardwareZone: Tech and gadgets, home and kitchen tools, connectivity, etc.
- Her World and NÜYOU: Style, beauty, skincare, wellness, organisation, finance, etc.
- Singapore Women’s Weekly: Parenting, child development, home design and maintenance, organisation, style, beauty, wellness, etc.

As part of the package, you will get*:
- Two editorial sponsorship videos based on your product.
- Videos hosted on our website and amplification on social media and our SPH RON Digital Network.
- Usage rights of the videos on your own social media platforms for 6 months.
* Entitlements will vary based on the selected package option. Full terms and conditions are available in the package.
Contact us to create hacks for your brand!