Picture a visitor walking into a shopping event to browse water dispensers for a new kitchen. By the afternoon, they've picked up a new work desk, upgraded their mobile plan, and even test-driven a car. That's the kind of experience SPH Media Lifestyle Edit is built to create, and it's exactly the kind of day your brand gets to be part of.

SPH Media Lifestyle Edit is an all-in-one lifestyle shopping destination where visitors can discover, experience, and shop everyday living under one roof, giving your brand a single event to reach visitors across Home & Living, Tech, Entertainment and Gaming, and Automotive, all in one weekend.

What Makes Lifestyle Edit Work?

Running in conjunction and held side by side with The Car Expo, Singapore's biggest car show, Lifestyle Edit doesn't have to build a high-intend crowd from scratch. This gives lifestyle and tech brands direct access to consumers already primed to spend on upgrading their lives.

Three things set the visitor experience apart:

• Curated experiential zones create a seamless flow across the event, so visitors move naturally from one category to the next
• Live product demonstrations let brands showcase their products and innovations through hands-on interaction, not static displays
• Vibrant visitor journey, designed to be interactive and family-friendly, keeps dwell times high, giving brands more visibility

What's in It for Your Brand

Lifestyle Edit is built to convert interest into action through live product demonstrations, showcases, and exclusive event-only offers. Participating brands can turn browsing visitors, from new homeowners furnishing their first flat to families planning their next lifestyle upgrade, into actual sales.

The event is backed by SPH Media's omnichannel platforms to maximise visibility before, during, and after the event. This includes editorial coverage in two of Singapore's most trusted lifestyle publications, Home & Decor and Hardware Zone, over 30 print placements, and reach across digital, social, radio, and outdoor advertising, both across SPH Media's network and on-site at Singapore EXPO itself.

Be Part of How Singapore Shops for Everyday Living

Lifestyle Edit is a multi-category lifestyle ecosystem bringing together home, technology, and automotive in one place. For one weekend, it’s set to be one of the most exciting consumer lifestyle events in Singapore. For brands looking to be part of that moment, this is the platform to make it happen.

Reach out to your account manager or hit the "Contact Us" button below to secure your spot today.

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