For the past 65 years, homegrown women’s magazine Her World Singapore has empowered Singaporean women and documented their evolution over the decades. In this milestone year, the Her World Women of the Year (WOTY) Gala, held at the Equarius Hotel on 30 October, was aptly themed “Bold & Fearless”, celebrating women who redefine what it means to be a power woman in today’s world.
Alongside its main thrust of advocating for women, the Her World Women of the Year Gala is also designed to deliver meaningful brand engagement for advertisers, offering a 360-degree platform with experiential touchpoints before, during, and after the event.
It also offers them the opportunity to make a meaningful difference by being a part of impactful conversations that show their commitment to being a force for empowerment and progress.
The visionaries driving lasting change
This year, Bengawan Solo founder Anastasia Tjendri-Liew and pro bono lawyer Sadhana Rai were honoured as this year’s Woman of the Year and Young Woman Achiever Award, respectively.
Guest-of-Honour Mdm Halimah Yacob, Chancellor of the Singapore University of Social Sciences, former President of Singapore, and a 2003 WOTY Award recipient herself, said, “We need such concrete, credible examples of what women can achieve to inspire the current and future generations of women. Well done to Her World for helping to document and broadcast such examples for 65 years, and supporting and encouraging women to do even better.”
Bespoke activations connect brands with influential audiences
Fittingly, the event’s brand sponsors — Equarius Hotel, Clé de Peau Beauté, Shopee, and Singtel — demonstrated their commitment to championing women as forces of empowerment and progress, creating an authentic and premium brand association. Each partner’s activation — from Singtel’s Hello Possibilities Award to Shopee’s panel discussions that shared the stories of successful female entrepreneurs — was tailored to fit their brand’s strategic objectives and core identity.
A carefully curated guest list that includes a highly select group of changemakers, industry elites, leaders and members of women’s associations, celebrities, and social media influencers also ensured high-quality audience targeting with higher conversion potential.
Beyond their activations, the advertisers also received strong brand visibility, brand perception, and amplified reach beyond the gala through weeks-long publicity across Singapore’s most trusted media platform.
With editorial stories, videos, and social coverage on Her World, The Straits Times, ICON, NÜYOU and The Peak, the brands earned authentic trust, advocacy, and association with influential tastemakers alongside themes of female empowerment.
Singtel champions female innovators
For the second year, Official Network Partner Singtel presented the Hello Possibilities Award to three recipients breaking boundaries in male-dominated STEM industries such as space exploration, AI, and research. At the brand-owned award segment, Singtel and Her World recognised three inspirational game-changers: Lynette Tan, a trailblazer of Singapore’s space sector; Dr Malika Meghjani, a leading figure in robotics and Stem education; and Dr Ayesha Khanna, an AI entrepreneur driving digital transformation across Asia.
Underlining the importance of this partnership, Singtel’s Head of Marketing Communications Lynette Poh said in her LinkedIn post: “When you think of a global leader in STEM, who pops into your mind? Jensen Huang? Sam Altman? Now, consciously think of a woman. If you had to pause, you’ve just hit on exactly why Singtel continues our partnership with the Her World Singapore Woman of the Year.”
Shopee bridges heritage and e-commerce in multi-platform executions
In its first collaboration with Her World, the e-commerce giant powered the title’s rich legacy in its special, retrospective edition, demonstrating a truly integrated partnership. The Her World Milestone Gallery, titled "Defining Eras, Inspiring Change", took guests on a journey spanning Her World’s 65 years and more than 700 issues. The gallery showcased past honourees and iconic covers featuring local icons.
In conjunction with this, the Official E-Commerce Partner also hosted its own four-panel showcase that highlighted inspiring stories of women business owners and offered an inside look into the evolving world of livestreaming e-commerce.
Shopee’s partnership also extended beyond the gala night, with two co-branded panel discussions featuring some of its top livestreamers — Genecia Allurora Luo, Yeo Mong Chin, Deborah Kwek, Bonnie Loo, Angel Or, and Nicole Chang Min — who shared how Shopee enabled them to become successful entrepreneurs.
Check out the panel discussions here:
Clé de Peau Beauté delivers a luxurious brand journey
Official Beauty Partner Clé de Peau Beauté created an elegant on-site photobooth, providing a sophisticated spot for guest engagement and social media moments, alongside an immersive display of the brand’s Key Radiance Care skincare line.
It further extended the brand experience beyond the gala with a door gift containing products from the same product line.
Resorts World Sentosa curates a premier hospitality experience
Official Venue Partner Resorts World Sentosa presented a glittering backdrop for the event with the stunning Equarius Hotel. A full F&B experience, with subtle branding on the desserts, reinforced the venue’s location as a premier spot for high-profile gala events.
Her World Women of the Year will be back next year to once again celebrate women of substance who have made their mark. Don’t miss out on being a part of this significant event. Contact us now to kickstart a collaboration with us.
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