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The Capitol Singapore’s Outdoor Plaza was buzzing with energy on 19 October as over 1,000 UFM100.3's Chinese music fans heartily joined in the live singalong of the top 15 songs during the U1000 Music Countdown Finale, presented by Seng Choon Farm and organised by SPH Media’s UFM100.3.
UFM100.3 DJs led the 12th edition of U1000, with the theme ‘Ur Eras’, as they crooned to the top tracks. Morning time belt “The PLAY Show” DJs Li Mei, Andrew, and Cheng Yao upped the ante with an energetic performance of 4th place song Friday Night《星期五晚上》by Taiwanese boyband Energy, complete with its viral dance moves with 16 consecutive squats.
In this edition of the annual music chart, 1,000 songs from the past 30 years were crowned, as nominated and voted by the station’s listeners. This year, the top song was 2020’s Guest 《嘉宾》 by Zhang Yuan, who thanked his fans through a video at the event. Divorce in Ghana 《在加纳共和国离婚》by Firdaus and Dior came in second, while Big Fish 《大鱼》by Charlie Zhou took the third spot. Visit www.ufm1003.sg/u1000-countdown/ for the full list of songs.
Creative integration of sponsor’s product
Apart from logo acknowledgments in radio publicity and campaign collaterals, presenter Seng Choon Farm enjoyed creative executions that seamlessly tied in their product with the countdown on-air, on social media, and on-ground.
Before the event, a video of the UFM100.3 DJs drawing U Select 1000 singers’ faces on eggs was posted on the station’s Instagram page, creating interest and engagement among its followers.
Meanwhile, at the live countdown, a customised game segment featuring Seng Choon eggs saw members of the audience join the radio DJs onstage for an eggy and fun game of ‘Mastermind’. Participants simply had to guess the sequence of 4 Seng Choon eggs in varying colours, with goodie bags and a big prize at stake!
Mr Koh Yeow Koon, Managing Director, Seng Choon Farm Pte Ltd said: "U1000 Ur Eras Countdown event was a success! It's a fantastic testament to the hard work and creativity of the team involved. Big shout-out to all the UFM100.3 DJs and staff for their dedication to deliver the innovative ideas and experiences for partners and listeners."
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