Long-time subscribers of SPH Media's trade newsletter, Immerse, may notice a refreshing update in this month’s issue.
So why the change? Just as the entire media landscape keeps evolving, so has our organisation. This month, SPH Media released a refreshed brand identity that speaks to our brand promise to be relentless creators of remarkable content and experiences.
The new logo (below) pays tribute to SPH Media’s heritage, while capturing the company’s progression in our transformation journey. A new element called the “Symbol” reflects our craft in journalism and creating experiences that tell stories, inspire, and engage our community at large, including our young audiences.
Ms Fen Peh, Head of Corporate Marketing & Communications, SPH Media, shares, “The revitalised visual identity highlights our ongoing dedication to impactful storytelling and providing platforms for essential narratives. The brand refresh also aligns with our transformation journey amidst a highly competitive media landscape, as we continue to evolve our portfolio of news, entertainment, and lifestyle media to engage our audience.”
Some key changes for the newsletter
- We now have a bold and colourful look to reflect our vibrant and engaging content
- There are now links in the footer section that will bring you directly to relevant sections of our website if you want to read similar content
- Readers who receive the newsletter through a friend can now subscribe directly to the newsletter through a sign-up link in the footer
Stay tuned for more news and features, exclusive events, sponsorship opportunities, and seasonal promotions from SPH Media!
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