For decades, FEMALE has been a defining voice in Singapore's media landscape,. From August 2025, it will evolve into SPH Media’s most distinctive young audience platform: F ZINE.
This new name is a direct response to the brand's significant growth. Its content and audience have long expanded beyond the confines of women's fashion to embrace the full spectrum of youth culture, style, and identity – with 11.2 million TikTok likes to prove it.
Beyond a rebrand, this is a refocus of F ZINE as a culture-first platform made for Gen Z and youthful millennials of all genders.
The name F ZINE is a reflection of the brand’s clear, inclusive, and potent editorial ethos: Documenting what matters to youth. What matters to the Future.
Fresh, Fun, Formidable, occasionally Funny, always Fashionable and Forward-looking – these are the core tenets that define the brand’s promise to resonate deeply and authentically with today’s young, switched-on, influential audience.
This further solidifies its position as a premier destination for brands looking to connect with the next generation.
What remains unchanged: The core of the brand
For partners and advertisers, the foundations of the beloved brand remain unshakable. While the name is changing, its core identity remains the same. The market can continue to expect:
The same visionary team: The celebrated editorial crew, known for its keen eye and culture-defining taste, remains at the helm.
A consistent aesthetic: The bold, energetic, and fashion-forward aesthetic that makes the content stand out is here to stay.
An unwavering purpose: The brand's mission to capture, shape, and document the tastes, attitudes, and lifestyles of youth culture remains its driving force.
What F ZINE means for brands
The next era of youth culture is here, presenting a fresh landscape and powerful opportunities for brand collaboration.
- Tap into our high-impact digital reach: A brand new website – www.fzine.com (launching at the end of July) – complements the brand’s existing dynamic social engagement and 50M annual video views.
- Authentically engage the youth audience shaping trends and driving buying decisions of their peers.
- Unlock creative, youth-centric ad solutions — from digital takeovers and print placements to branded content and IRL immersive brand collabs.
This is an invitation to enter a new era with us. Get in touch with the SPH Media sales team for exciting collaboration opportunities to connect with the elusive youth audience.
F ZINE is the Future.
Get in touch with us for exciting collaboration opportunities.
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