Scholars’ Choice’s direct outreach to VJC A-level graduates on results day boosts visibility for scholarship providers
Timed to align with the annual release of the A-level results, Scholars’ Choice went to Victoria Junior College (VJC) on 21 February to engage students with copies of The Straits Times’ special supplement on scholarships — along with a complimentary cup of bubble tea to sweeten the day.
This outreach ensured that VJC’s A-level graduates had timely and direct access to the scholarship opportunities offered by public and private sector bodies featured in The Straits Times Scholars’ Choice.
Kiss92FM DJ Joshua Simon kept the energy high during the outreach event, engaging students in lively discussions about their scholarship plans and aspirations.
Students like 18-year-old Beatrice Yaury found Scholars’ Choice useful for students to compare scholarships and filter for specific criteria such as courses, while Jarrett Goh, 18, also felt inspired by stories of current teaching scholars.
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READ MORE Scholars’ Choice hosts outreach event at VJC for A-level graduates looking for scholarships Scholars’ Choice 1 Scholars’ Choice 2 |
Scholars’ Choice: A powerful, multi-channel platform for scholarship providers
For organisations seeking to connect with aspiring scholars, Scholars’ Choice offers a dynamic, multi-channel approach through both a print supplement and a dedicated website.
Published thrice a year by The Straits Times, Scholars’ Choice serves as a go-to guide for polytechnic students, A-level graduates, and undergraduates exploring some of Singapore's most highly coveted scholarships.
Partners can leverage a variety of editorial formats — including profile-led stories, Q&A, and advertorials — to showcase scholarship programmes and scholars’ success stories.
Beyond print, the Scholars’ Choice website provides a convenient year-round, one-stop hub featuring in-depth stories, helpful resources, and details on scholarship offerings. The platform’s comparison tool allows students to assess up to five scholarships side by side, helping them make informed decisions.
This year, partners also benefit from extended exposure across the SPH Media network. Additional media placements — including standard banners linking directly to scholarship applications, as well as engaging social media content amplified on TikTok and Instagram — help connect with young audiences and drive meaningful engagement.
Booking deadline for Scholars’ Choice 3: 2 Jun 2025
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