2023 has been a winning year for SPH Content Lab and its brand partners, with a slate of awards from international and local industry bodies under its belt.
at the 2023 International Drum Awards held in London.
These include wins for Head of Content Marketing & Lifestyle Media, Phin Wong, who was named Content Leader of the Year at the prestigious International Drum Awards. He also picked up a silver award as Content Person of the Year at the International Content Marketing Awards.
At the same awards, SPH Content Lab’s anti-scam campaign for local telco Singtel picked up a bronze in the Best Use of Video - Series category, out of 11 shortlisted entries globally. The video series tapped into an out-of-the-box way to educate Singaporeans on how to avoid scams: cute cats.
Watch the videos here:
The International Content Marketing Awards is organised by the Content Marketing Association (CMA), an international network that sets the global agenda for content marketing.
Meanwhile, SPH Content Lab’s campaign for financial services company Singlife, What I Wish I Knew in NS, won Global Paid Content Campaign of the Year at the Global Content Awards.
The campaign also picked up the Bronze trophy for Excellence in Brand Awareness at the 12th annual Marketing Excellence Awards, and was shortlisted in the Best Content Campaign and Best Use of Video - Series categories at the International Content Marketing Awards, and the Consumer Group category at the International Drum Awards.
Singlife’s hyperlocal content series was anchored by animated social videos featuring hilarious and widely relatable takes on NS life of popular Singaporean personalities: Kumar, Wang Weiliang, and Suhaimi Yusof.
“What I Wish I Knew in NS” campaign.
Watch the videos here:
The Singlife campaign was also shortlisted as a Finalist in the Excellence in Content Marketing category at the Marketing Excellence Awards, where another SPH Content Lab campaign for FairPrice Group’s 50th Anniversary was shortlisted in the Excellence in Anniversary Marketing category.
tl;dr SPH Content Lab bagged multiple wins and nominations at leading industry awards this year! 🎉 Here’s a quick glance at its haul:
1. [Individual] Phin Wong, Head of Content Marketing & Lifestyle Media, SPH Media
- Winner, Content Leader of the Year, International Drum Awards
- Silver, Content Person of the Year, International Content Marketing Awards
2. [Campaign] Singtel 5G security: Protect yourself from scammers (Episode 1, Episode 2)
- Bronze, Best Use of Video Series, International Content Marketing Awards
3. [Campaign] What I Wish I Knew in NS (Episode 1, Episode 2, Episode 3)
- Winner, Global Paid Content Campaign of the Year, Global Content Awards 2023
- Bronze, Excellence in Brand Awareness, Marketing Excellence Awards
- Finalist, Excellence in Content Marketing, Marketing Excellence Awards
- Shortlisted, Best Use of Video - Series, International Content Marketing Awards
- Shortlisted, Best Content Campaign, International Content Marketing Awards
- Shortlisted, Content: Consumer Group Category, International Drum Awards
4. [Campaign] FairPrice Group 50th Anniversary
- Shortlisted, Excellence in Anniversary Marketing, Marketing Excellence Awards
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