SPH Media has announced an exclusive multi-year partnership with Taboola to modernise content discovery and expand its reach into younger, emerging audience segments.
With SPH Media connecting with 86% of Singaporeans aged 15 and above weekly, the collaboration strengthens the ability for brands and agencies to reach large, premium audiences in trusted local environments—optimised by AI for performance.
How The Partnership Works
Taboola will integrate its full suite of publisher products—including Taboola Feed, Taboola Newsroom, and advanced audience solutions—across SPH Media’s iconic titles and languages, such as The Straits Times, Lianhe Zaobao, The Business Times, Berita Harian, and Stomp.
In addition, SPH Media and Taboola will co-develop, test and scale next-generation AI solutions focused on content discovery and monetisation—using SPH Media’s real-world operating environment to accelerate product innovation and deploy learnings at speed.
What This Means For Brands
This partnership is designed to deliver more effective performance outcomes on premium publisher environments, including:
- Greater addressable reach at scale across SPH Media’s network, supported by consistent, AI-optimised discovery placements
- Higher-quality engagement through personalised recommendations that keep audiences exploring relevant content longer
- Improved efficiency and ROI through AI-driven optimisation that helps match ads and content to user intent
- Stronger access to younger audiences via data-driven content discovery that is built for modern consumption behaviour
- More sustainable, brand-safe inventory anchored in trusted journalism and established local titles
The partnership is effective immediately, with implementation rolling out across SPH Media’s digital properties.
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