SPH Media unveils Singapore CBD’s largest full HD LED screen, maximising impact for advertisers
SPH Media has unveiled its upgraded One Raffles Place mega LED screen, which now features the largest full HD LED display in Singapore’s Central Business District (CBD).
The enhanced display technology offers brands an even more powerful canvas to deliver high-impact campaigns that create more engaging experiences for their audiences.
Eye-catching ultra high-definition display
Measuring approximately 98 square metres, the screen’s P6.67 LED display provides brilliant clarity and rich colour depth, making advertisements and content pop.
Sharper and brighter screen
It is now equipped with a very high level of brightness at 10,000 nits, delivering stunningly crisp visuals like never before that can be seen clearly even in bright sunlight.
Prime visibility
Strategically situated in a hard-to-miss location above One Raffles Place’s main entrance, it is a prime spot to maximise brand exposure for advertisers targeting PMEBs.
The screen also provides a wide angle that allows audiences to see images clearly regardless of their viewing position.
Elevating the outdoor experience
Apart from standard video ads such as simple digital posters and TV commercials, the screen can also support live streaming on Facebook and YouTube, with more formats on the horizon. It has previously been used to facilitate product launches through the buyout of airtime, such as the live-stream of the BYD Denza 9 car launch and the innovative 3D-effect OOH ad to promote Singapore GP’s Formula One night race.
Most recently, Raffles Place Alliance held a well-attended nighttime movie screening of The Little Mermaid. Similarly, SPH Media advertisers can maximise their public engagements with events that leverage the screen’s strengths together with the use of the surrounding Pyramid Event space.
A spokesperson from trading firm IG Asia’s marketing team, who recently ran a campaign on the One Raffles Place screen, said: “We at IG Asia are delighted with the performance of our 'Trade More of Your World' campaign on the One Raffles Place LED billboard. The stunning full HD display brings our message to life, showing viewers that trading inspiration surrounds us in everyday moments—including during their daily commute. The billboard's strategic position in Singapore's CBD helps us connect directly with our target audience—ambitious traders seeking new market insights and opportunities.”
Ms Julie Wee, head of SPH Media’s outdoor media unit, says, "With the upgraded screen as the high-definition blank canvas, we are excited to partner with even more advertisers to deliver creative and high-impact campaigns. The possibilities are endless, and we look forward to ideas that push the boundaries. We will also work closely with our client partners on integrated executions that combine on-ground activations with dynamic DOOH content to engage the vibrant Raffles Place community better."
Contact us if you are interested in exploring the One Raffles Place megascreen.
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