Explore a new way to create meaningful brand interaction with potential clients through SPH Media’s newest ad solution, Chat Bubble, now available on selected SPH publications’ mobile sites. Tap on this highly engaging format to reach consumers and create a memorable experience with your brand.
A form of conversational advertising, Chat Bubble is an interactive digital advertising solution that allows readers to actively participate in a curated “clickable conversation” with your brand. This allows you to spend better quality time with users who are in the upper- and middle-funnel, enabling them to discover and learn more about your brand.
How does it work?
The audience is invited to click on the highly visible Chat Bubble appearing at the bottom of the page, and choose from a selection of conversation options.
The sticky Chat Bubble icon will follow even as the user scrolls down the page, establishing and maintaining brand presence even before the audience clicks on it.
Given the versatility of the format, the Chat Bubble is customisable for any kind of brand, product, or tone of voice. The conversation can be designed to achieve the brand’s specific goals, such as introducing a new product, answering frequent questions, or showcasing the product range.
How can my brand benefit from the Chat Bubble format?
Higher engagement: Chat Bubble has been shown to receive higher engagement rates than non-interactive ads, routinely getting open rates of 2-3%.
Increased viewability: The Chat Bubble icons are sticky to the bottom of the mobile page, thus enjoying higher viewability than other ad formats.
User-friendly: As the format of a chatbot or AI is familiar to many, it is also intuitive for users to engage with it.
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