For the 2025 General Election, SPH Media delivered an unparalleled, multi-platform experience that engaged, informed, and united the nation. We showcased our end-to-end capabilities, from real-time reporting to viral social content, cementing our position as the definitive source for election news.
Unprecedented reach & real-time engagement
SPH Media titles across platforms and languages were everywhere our audience was, delivering real-time updates, in-depth analysis, and viral content that engaged the nation. At every stage of the election, we catered to audiences of all ages and preferences.
Our new state-of-the-art Studio +65 powered our GE coverage across newsrooms with real-time, coordinated live feeds. These live feeds could be used by all our titles to support live reporting and coverage. This is a first for SPH Media, enabled by Studio +65’s capabilities.
We even took the news to the streets, broadcasting live updates on Digital-Out-of-Home (DOOH) screens in major hubs like One Raffles Place and HDB Hub, ensuring no one missed a moment.
Winning the next generation
We kept audiences deeply engaged with innovative and compelling content, with videos playing a vital part in our coverage. This resulted in significant social media growth and viral, shareable content that outperformed competitors.
Social media follower growth
TikTok was a key growth driver, with The Straits Times seeing a nearly 23% increase in followers during the election period. Take a look at the follower growth percentage on key platforms for our titles.
Shareable videos for the win
Apart from traditional video coverage such as news reports and rally clips, we engaged audiences with relatable content designed for shareability.
Connecting with the youth
Crucially, we connected with younger, first-time voters through our youth brands. We spoke their language with content such as:
thrive.
Orang Muda Gitew (OMG!)
Headstart
HeyKaki
Innovation for faster and smarter content
AI -powered summaries
Throughout the election, Lianhe Zaobao’s innovative use of AI to generate summaries and clippings of election rallies, perfect for busy readers.
Immersive interactive content
We created interactive tools, including live blogs & detailed guides that contained everything voters need to know about the GE, empowering them to explore the election in a meaningful and convenient way.