The latest edition of Singapore’s biggest bi-annual automotive event, The Car Expo, outstripped records it had previously set in its October 2023 edition. This ranges from the number of cars sold to total sales figures as it continues to attract serious car buyers with strong buying intent.
In total, close to 900 cars were sold, garnering over $160 million in sales. Both of these figures are up by 33% and 29% from the previous event respectively.
Held at Halls 4 & 5 of Singapore EXPO from 13-14 April, this is also its largest post-pandemic show since 2020 in terms of floor space, with 41 brands and 34 booths across 17,000 sq m.
Wide array of exhibitors and great deals for attendees
Organised by SPH Media, The Car Expo attracts a large audience, including car enthusiasts and potential buyers, generating significant brand exposure for exhibitors to showcase their vehicles, technologies, and services.
The two-day event featured 41 brands, which included 21 authorised distributors, 10 pre-owned car dealerships, and 10 accessories/services companies.
A total of 10 new brands were featured in the show for the first time: China electric vehicle (EV) maker GAC Aion, which launched three new car models at the show; pre-owned car dealers GOwheeler, Horizon Motoring, Inchcape Certified Pre-owned, OneShift by Carousell; and accessories & services companies Dolphin, Lylo, Moomoo SG, MotorCheckUp and Yuen Thong & Co.
Vincar Pte Ltd's Director for Development & New Ventures, Mr Ernest Tan said: "We are proud to have showcased the innovative product line-up of GAC AION at The Car Expo. As a new EV brand, it was a perfect platform for our first outing, and the positive response we received was incredibly encouraging. We are looking forward to being back for the October 2024 event."
Apart from the deals and discounts from exhibitors, the first 1,000 show visitors daily received limited edition The Car Expo freebies, while up to $1,000 cash vouchers from the event’s Official Fuel & Lubricant Partner SPC were also available for redemption by visitors with eligible purchases.
Over $2 million in media value on omnichannel awareness campaign
The event saw a steady stream of prospective car buyers since the doors opened at 10am on 13 April, with consumers showing a keen interest despite high COE premiums.
Building on the strong cachet that the event has built over the years, SPH Media ran a holistic campaign worth more than $2 million in media value across print, digital, radio, and outdoor media to generate awareness about the show and the exciting deals on offer.
Survey results showed that the majority of visitors learned about the event through print media, with The Straits Times as the top media outlet. Radio was also a significant source, with UFM100.3 rated as the top source.
Branding ads were also prominently displayed at the Singapore Expo in the week leading up to The Car Expo weekend.
The Car Expo’s Facebook page was also updated live during event days on available promotions and deals.
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READ MORE Steady stream of visitors, prospective buyers at The Car Expo 2024 Biggest post-Covid-19 edition of The Car Expo returns on April 13 and 14 |
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