XXL Banner

数码

The XXL Banner is a large, eye-catching ad that maximizes page width and remains sticky for improved visibility and engagement.

广告类型
高成效广告

Ad Specifications

Last updated Oct 2024

Desktop

Image only, without video

Ad Dimensions (W x H)
Expanded:
2880 (W) x 1000 (H), up to 600kb

Collapsed:
2880 (W) x 200 (H), up to 300kb
File Type Static image in JPG/PNG

1. Ad appears on the top of the page

2. Scroll down the page to shrink the ad

Image with video

Ad Dimensions (W x H) Expanded:
2880 (W) x 1000 (H) pixels, up to 600kb

Collapsed:
2880 (W) x 200 (H) pixels, up to 300kb
Video Dimensions (W x H) Expanded:
950 (W) x 534 (H) pixels

Collapsed:
356 (W) x 200 (H) pixels
Image File Type Static image in JPG/PNG (Youtube embedded is not allowed)
Video Ratio 1:1/ 4:3/ 3:4/ 16:9
Bitrate Video: Max 600kbps
Audio: Max 128kbps
Turn on screen reader support
Video File Type MP4, WebM
Video Duration Max 30sec
Video File Size Up to 2MB

1. Ad appears on the top of the page

2. Scroll down the page to shrink the ad

References

(1) Banner Dimensions Length x Width of the banner (refer to the respective tables)
(2) Video Dimensions Video aspect ratio 16 : 9
(3) Expand Button (W) 32 x (H) 32
(4) Close Button Top right of the banner
Desktop - (W) 35 x (H) 35
Mobile - (W) 20 x (H) 20
Mobile

Image only, without video

Ad Dimensions (W x H) Expanded:
780 (W) x 1100 (H), up to 600kb

Collapsed:
780 (W) x 200 (H), up to 300kb
File Type Static image in JPG/PNG

1. Ad appears on the top of the page

2. Scroll down the page to shrink the ad

Image with video

Ad Dimensions (W x H) Expanded:
780 (W) x 1100 (H), up to 600kb

Collapsed:
780 (W) x 200 (H), up to 300kb
Video Dimensions (W x H) Expanded:
780 (W) x 438 (H)

Collapsed:
356 (W) x 200 (H)
Image File Type Static image in JPG/PNG (Youtube embedded is not allowed)
Video Ratio 1:1/ 4:3/ 3:4/ 16:9
Birate Video: Max 600kbps
Audio: Max 128kbps
Turn on screen reader support
Video File Type MP4, WebM
Video Duration Max 30sec
Video File Size Up to 2MB


1. Ad appears on the top of the page

2. Scroll down the page to shrink the ad

References

(1) Banner Dimensions Length x Width of the banner (refer to the respective tables)
(2) Video Dimensions Video aspect ratio 16 : 9
(3) Expand Button (W) 32 x (H) 32
(4) Close Button Top right of the banner
Desktop - (W) 35 x (H) 35
Mobile - (W) 20 x (H) 20

Things to note:

  1. Provide one click-through URL.
  2. Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative material.
  3. If creative is provided by the client for adaption by SPH Media:
    • Submit ad creative per specification for scheduling at least 5 working days prior to the launch of the campaign
    • If necessary, provide the ad creative source files as stated in the respective ad specifications table
    • There will be a maximum limit of 3 creatives per campaign. The cost for the first creative will be absorbed by SPH Media while the remaining two creatives are subject to adaptation cost
  4. If creative production by SPH Media:
    • Provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
    • Lead time at least 10 working days prior to the campaign launch.
    • SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
    • There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
    • Client to provide applicable brief and requirements. The quote will be provided based on requirements.
  5. The video autoplays in mute as default. The user has to initiate turning the sound on.
  6. Frequency cap applies to XXL Banner.
  7. XXL Banner is excluded from Straits Times login users.

Submission Deadline

Production of creative done by client

  • Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch

Production of creative done by SPH Media

  • Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
  • Refer to the XXL Banner ad specifications for the accepted file formats and source files required

T&C apply. For more information: Advertising Terms and Conditions & Guidelines

Brands available

Desktop

News Publications

Lifestyle Publications

Mobile

News Publications

Lifestyle Publications

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