Conversations about health have become more important than ever. The Business Times’ newest podcast series, HealthBT, discusses the latest issues in the health sphere and related financial considerations. It aims to reach a younger demographic to highlight the costs of illnesses and treatment options, which will be increasingly relevant as they navigate questions about future-proofing their lives and their work.
Reach thousands of health-focused listeners with this new series. Brands can sponsor episodes with discussion topics such as healthy lifestyle tips, important facts about common illnesses, or even debunking common medical misconceptions and old wives’ tales.
Mechanics
On the second Wednesday of every month, listeners join host Dylan Tan as he discusses questions about health, well-being and other related topics. Podcast sponsors will have their brands credited across four episodes, which will cover topics related to their product.
Brand placement opportunities
- Brand mentions in each episode
- Brand placement on The Straits Times and The Business Times article pages
- Amplification per episode via The Straits Times, Business Times and MoneyFM 89.3
Publicity platforms
- The Business Times
- The Straits Times
- MoneyFM 89.3
Target audience
Younger, English-speaking audience with an interest in health and wellness
Campaign period
Four months
Booking deadline
Four weeks before episode is released.
The theme and topics of each podcast episode are to be discussed with the editorial team before confirmation.
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- Largest omnichannel media network in Singapore
- Diverse and highly engaged audiences
- We connect your brand with a coveted audience base that spans a wide range of interest groups and demographics.