HeyKaki delivers entertaining and informative Mandarin content created for millennials and Gen Z on platforms such as TikTok, Instagram and YouTube. “Kaki”, from Singlish, means a friend or a buddy. HeyKaki plays this role in our audience’s lives with upbeat and useful tips on topics such as adulting, trending issues, lifestyle and entertainment.
For instance, viewers can get tips on how to deal with difficult project group members, what to expect at orientation camps in polytechnics and universities, or how to give subtle hints to their crush.
Our fun content can take the form of:
- Memes
- Short videos
- Instagram story quizzes
- Candid views on talk shows
- Wacky challenges
- Recommended fun places to have fun or eat at
HeyKaki has more than 28,000 followers across Instagram, TikTok and YouTube.
Mechanics
HeyKaki’s video packages include video conceptualisation, creative direction, filming and post-production. The final video treatment and duration will be at the editorial team’s discretion.
Package validity
The package has to be booked and used by 31 August 2023.
Publicity platforms
HeyKaki’s TikTok, Instagram and YouTube channels
Target audience
Millennials and Generation Z
Packages
Choose from our 1-minute and 3-minute video packages.
Advertise With Us
- Largest omnichannel media network in Singapore
- Diverse and highly engaged audiences
- We connect your brand with a coveted audience base that spans a wide range of interest groups and demographics.