ePaper Transitional

Digital

The ePaper Transitional Ad delivers a full-page experience as readers swipe through the PDF epaper, positioned within content to capture attention without disruption. This bundle includes the Desktop Transitional Ad, Full Transitional on mobile web, and App Splash on mobile app.

Ad Type
High Impact, Video

Ad Examples

1/2

ePaper Transitional (Desktop & Mobile)

2/2

ePaper Transitional (Desktop & Mobile)

Last updated Jun 2025

Desktop

Dimensions (W x H)	1366 x 1084 px
Maximum File Size	500kb
File Type	JPG, PNG or GIF
Required File Format (for creatives produced by SPH)	Layered PSD file and fonts

Illustration of image-only ePaper Transitional Ad

Background Image	1366 x 1084 px jpg, gif, or png Max 500kb
Video Requirement	Aspect ratio: 16:9 min 580px (w) x 326px(h) max 1000px(w) x562px(h)
Video File Size	Max 2MB
Maximum Duration	30 secs
File Type	MP4 (H.264 codec)

Illustration of video 1000px(w) x 562px(h) within the ePaper Transitional Ad (desktop)

Mobile

Illustration of image-only ePaper Transitional Ad

Background Image	750 x 1315 px jpg, gif, or png Max 500kb
Video Requirements	Aspect ratio: 16:9 min 580px(w) x 326px(h) max 1000px(w) x 562px(h)
Video File Size	Maximum 2 MB
Maximum Duration	30 secs
File Type	MP4 (H.264 codec)

Illustration of video 1000px(w) x 562px(h) within the ePaper Transitional Ad (desktop)

Please provide the creative assets for the ePaper Transitional Ads for web and mobile web platforms.
Provide one click-through URL.
Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative material.
The close button will be provided by SPH Media.
If the creative is produced by the client:
- Submit ad creatives for scheduling at least 5 working days prior to launch of the campaign.
- The submission is subject to adaptation and production fees.
If the creative is produced by SPH Media:
- Provide the ad creative in PSD format.
- This needs to be done at least 10 working days prior to the campaign launch.
- SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
- There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
The video autoplays in mute as default. The user has to initiate turning the sound on.
ePaper Trans Ad is available to subscribers only and not applicable for mobile app.

Production of creatives done by the client

Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch

Production of creatives done by SPH Media

Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
Refer to the Types of Full Transitional Ad section for the accepted file formats and source files required

Desktop & Mobile

Tap on SPH Media's wide variety of advertising options to help your business reach its target audiences and achieve desired business objectives.

Connect your brand with the right audiences through our multichannel platforms. Leverage our advertising solutions to achieve your business goals.

Book your classifieds, obituaries, acknowledgement and condolence ads with ease through SPH Media’s self-booking platforms.