ePaper Transitional

Digital

The ePaper Transitional Ad delivers a full-page experience as readers swipe through the PDF epaper, positioned within content to capture attention without disruption. This bundle includes the Desktop Transitional Ad, Full Transitional on mobile web, and App Splash on mobile app.

Ad Type
High Impact, Video

Ad Specifications

Last updated Jun 2025

Desktop

Image Only Specifications

Dimensions (W x H)1366 x 1084 px
Maximum File Size500kb
File TypeJPG, PNG or GIF


Image with Video Specifications

Image

Dimension (W x H)1366 x 1084 px
Maximum File Size500kb
File TypeJPG, PNG or GIF

Video

Video RequirementAspect ratio: 16:9 
min 580px (w) x 326px(h)
max 1000px(w) x562px(h)

Muted by default

(YouTube embedded is not allowed)
Maximum File Size2MB
Maximum Duration30 secs
File TypeMP4 (H.264 codec)
Mobile Web

Image Only Specifications

Image

Dimensions (W x H)750 x 1315 px
Maximum File Size500kb
File TypeJPG, PNG or GIF

Image with Video Specifications

Image

Dimension (W x H)750 x 1315 px
Maximum File Size500kb
File TypeJPG, PNG or GIF

Video

Video RequirementAspect ratio: 16:9 
min 580 x 326px
max 1000px x 562px

Muted by default

(YouTube embedded is not allowed)
Maximum File Size2MB
Maximum Duration30 secs
File TypeMP4 (H.264 codec)

Things to note:

  1. Please provide the creative assets for the ePaper Transitional Ads for web and mobile web platforms.
  2. Provide one click-through URL.
  3. Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative material.
  4. The close button will be provided by SPH Media.
  5. If the creative is produced by the client:
    • Submit ad creatives for scheduling at least 5 working days prior to launch of the campaign.
    • The submission is subject to adaptation and production fees.
  6. If the creative is produced by SPH Media:
    • Provide the ad creative in PSD format.
    • This needs to be done at least 10 working days prior to the campaign launch.
    • SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
    • There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
  7. The video autoplays in mute as default. The user has to initiate turning the sound on.
  8. ePaper Trans Ad is available to subscribers only and not applicable for mobile app.

Submission Deadline

Production of creatives done by the client

  • Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch

Production of creatives done by SPH Media

  • Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
  • Refer to the Types of Full Transitional Ad section for the accepted file formats and source files required

T&C apply. For more information: Advertising Terms and Conditions & Guidelines

Brands available

Desktop & Mobile

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