From showroom to storytelling: The Car Expo and Content Lab bag key wins at Asian Media Awards
In a highly competitive environment where millions are at stake in the automotive industry, it is no small feat to organise a multi-brand car exhibition that attracts thousands of high-intent buyers over a jam-packed weekend.
To do it twice a year and enable car brands with the event’s record-breaking sales figures amid ever-escalating COE premiums is an even bigger coup for SPH Media’s The Car Expo, which took home the Silver at the 24th Asian Media Awards in the Best Revenue Diversification Project category.
At the awards, organised by the World Association of News Publishers, or Wan-Ifra, SPH Media took home the most wins, with three Golds and seven Silvers, for both editorial and commercial initiatives.
SPH Media’s Content Lab continues its award streak, with a Gold for its multiformat infotainment explainer series Building Singapore for the Building and Construction Authority (BCA) and a Silver for the reality makeover series in partnership with Singtel, Singapore Dreamin’, in the Best Advertising Initiative category.
Content Lab campaigns span formats and audiences, driven by a thoughtful approach to storytelling that its head, Phin Wong, describes as creating meaningful stories, made to matter, connect, and entertain.
The Asian Media Awards received 228 entries from 41 media organisations across 17 countries. These include South China Morning Post, Mediacorp, and Reuters (Asia).
Explore the rest of SPH Media’s winning works from our news publications, The Straits Times, The Business Times, and Berita Harian, from the honour roll of winners below.
The winners
Best Advertising Initiative
- Gold Winner – Building Singapore by SPH Media, Content Lab
- Silver Winner – Singapore Dreamin’ by SPH Media, Content Lab
Best Revenue Diversification Project
- Silver Winner – From showroom to sales: The Car Expo 2025 by SPH Media
Best Young Audience Initiative
- Silver Winner – thrive by The Business Times by SPH Media
Best Technology News Story
- Gold Winner – Punggol Digital District: Singapore’s blueprint for future smart districts by SPH Media, The Straits Times
Best Health News Story
- Silver Winner - Medical Mysteries by SPH Media, The Straits Times
Best Climate Infographics
- Silver Winner - Awakening Asia’s Sleeping Giant, Lake Toba — How climate change is affecting volcanoes by SPH Media, Berita Harian Singapura
Best Lifestyle Photography
- Gold Winner - Blooming sea jellies by SPH Media, The Straits Times
- Silver Winner - Marvellous morsels. Food like you’ve never seen it before by SPH Media, The Straits Times
Best in Climate Photography
- Silver Winner - Harvest Moon thrills Singapore skygazers by SPH Media, The Straits Times
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