For the past ten years, Harper’s BAZAAR Singapore (BAZAAR) has been promoting creativity and offering a platform for young designers through the Harper’s BAZAAR NewGen Award.
This year, it is expanding to spotlight emerging creatives from all disciplines, allowing this year’s finalists to share their journey and challenges of developing a collection from their perspective.
A collection of video journals on the finalists’ experience will be launched through theBAZAAR NewGen TikTok Diaries, which will be co-created by the finalists and BAZAAR Singapore.
After an intensive 8-week programme, finalists will show their collection to a physical audience of 200 key opinion leaders, celebrities, and industry leaders, as well as to a wider audience online through the BAZAAR NewGen Live Stream.
These will be amplified through the title’s and finalists’ TikTok accounts.
The winner will win $10,000 cash, a Master's Degree at Istituto Marangoni, the opportunity to retail at a multi-label store, and be featured in Harper's BAZAAR Singapore.
Mechanics
Sponsor package entitlements include:
Ads in Harper’s BAZAAR Singapore magazine and/or website
Logo credits and acknowledgments on-ground and in relevant event marketing materials
Credit mention at the finale runway show and award presentation
1x dedicated editorially driven IG story video
On-ground booth space
Mentions in pre- and post-event editorial coverage, where appropriate
Customised packages are available upon request.
Platforms
Print
Online
Social media
On-ground
Campaign period
Recruitment: July 2023
Shortlist: August 2023
Collection development & advisorship programme: August & September 2023
Final judging: October 2023
Finale runway show & award presentation: November 2023
Launch of winner’s collection: March 2024
Booking deadline
15 September 2023
Terms and conditions apply.
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