Lianhe Zaobao is launching the e-book and audiobook versions of the top-selling Chinese book 李光耀：新加坡赖以生存的硬道理 (Hard Truths To Keep Singapore Going). The launch coincides with the 100th birth anniversary of Singapore’s founding father, Mr Lee Kuan Yew, in September. 

To complement the experience, Lianhe Zaobao is also producing a brand new 5-part podcast commentary, which will be launched on the week of 9 October.

The series will guide listeners through 5 topics from the book, with exclusive insights and sharings from guests. Topics will include:

• The Cream On Top (精英中的精英）
• Keeping the Economic Miracle Alive （延续经济奇迹）
• Regarding Race, Language and Religion （种族、语言、宗教）
• Standing Among Giants 在巨人之间立足）
• Singapore Greening (绿化新加坡）

It will be helmed by senior editors from Lianhe Zaobao, including Ms Lee Huay Leng, Editor-in-Chief, Chinese Media Group; Mr Goh Sin Teck, Editor, Lianhe Zaobao; Ms Han Yong May, Executive Editor, Lianhe Zaobao; and Mr Peter Ong, Associate Editor, Lianhe Zaobao. 

Mechanics

The podcast series will be distributed through:

• Podcast platforms: Apple Podcasts, Google Podcasts, Spotify
• Embedded within a Lianhe Zaobao article page
• Selected Lianhe Zaobao social media channels

Sponsorship opportunities

The sponsorship package will include:

• Opening and closing tags on each podcast episode
• Logo acknowledgment in the podcast video and microsite

Platforms

• Podcast
• Online
• Social media

Booking deadline

25 September 2023

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