Leverage the multi-platform publicity of 96.3 好 (Hao) FM’s newest singing competition, the 96.3好FM Karaoke Challenge (卡拉永远OK), for the opportunity to reach Chinese-speaking digital migrants above 40. 

With karaoke always a crowd favourite, this will strike a chord with amateur crooners who want to showcase their singing chops. 

Publicity for the event includes on-air audio trailers and singing highlight capsules with client’s tag-on, print ads, social media posts/videos, radio adlibs and more.

Mechanics

The competition will have three phases.

Phase 1: Call for entries submissions will start for the male & female categories (80s and 90s songs) through radio and community centres and clubs. 

Three contestants will be shortlisted in each category after a live audition.

Phase 2: A one-week voting period will commence together with a singing class (歌唱集训营).

Finale: A total of 12 participants comprising 3 from each category will make it to the finale, where we will crown one champion from each category.

Sponsorship opportunities

Two packages are available.

1. Sponsor package, which includes prize sponsorship
2. Venue sponsor

Platforms

• On-air
• Print
• Digital
• Social media
• On-ground

Campaign period

August to October 2023

Booking deadline

16 July 2023

Terms and conditions apply.